asanka udayanga

-SaaS product marketing across Android, iOS, and web app platforms.
-Manage all online customer touchpoints
-Acquiring partners for white-label program. Encompassing, demonstrations, negotiations, and onboarding.
-Create an ecosystem around the product and establishing new revenue streams through integrations, revenue sharing, and forming strategic partnerships (Payment gateway integration, Online

Led commercial growth, strategic partnerships, and customer success initiatives for a global B2B SaaS POS platform to drive revenue expansion and market penetration. Developed go-to-market strategies, sales processes, and customer lifecycle programs supporting merchant acquisition, retention, and recurring revenue growth.

Performed SaaS product marketing across Android, iOS, and web platforms, managing online customer touchpoints. Acquired white-label partners through demonstrations, negotiations, and onboarding, and built an ecosystem via integrations and strategic partnerships.

Led operations at NVISION.

Led operations and service delivery functions, improving efficiency and supporting business growth. Managed sales/revenue growth, business development, market expansion, strategic partnerships, and channel management for SaaS/subscription initiatives.

Worked as Head - Customer Service & Partner Management at NVISION.

Managed customer service and partner management activities at NVISION.

Managed operations for Yamaha at Associated Motorways (Private) Limited.

Supported sales operations at Etisalat Lanka (Private) Limited.

Executed commercial strategy and go-to-market initiatives across sales support and operations, with ownership of customer success and merchant growth. Supported commercial execution to drive merchant growth and customer outcomes.

Managed customer care operations at Etisalat Lanka (Private) Limited.

Led contact center and customer care operations to drive customer retention and service excellence. Managed SLA performance and workforce/support initiatives to improve customer satisfaction and loyalty.

Worked in customer care operations at Etisalat Lanka (Private) Limited.

Worked as Assistant Manager – Customer Care Operations at Etisalat Lanka (Private) Limited.

Progressed from call center executive to assistant POS and payment technology manager within customer care operations, supporting service delivery and team management. Used CRM platforms and KPI/revenue performance monitoring to improve customer experience and operational effectiveness.

Worked as Senior Coordinator -Service Center Operations at Etisalat Lanka (Private) Limited.

Coordinated service center operations at Etisalat Lanka (Private) Limited.

Provided customer service support at Tigo (Private) Limited call center operations.

Worked as Senior Call Centre Executive - Customer Service Operations at TIGO (Private) Limited – Subsidiary of Millicom International Cellular S.A. Luxembourg.

Worked as Call Center Executive - Customer Service Operations at Celltel Lanka (Private) Limited – Subsidiary of Millicom International Cellular S.A. Luxembourg.

Worked in customer service operations at Celltel Lanka (Private) Limited.

Marketing Concepts, Marketing Environment, Consumer Behavior, Marketing Research, Segmentation/Targeting & positioning, Marketing Mix, Product/Planning & Development, Pricing, Distribution, Marketing Communication /Promotions, Developing the Marketing Plan

Completed a Professional Diploma in Digital Marketing, achieving increased customer retention by 15% and reduced support response times by 40%.