Sarath Babu

Owns product marketing for four products, partnering with the CEO on positioning and GTM for AI-native banking infrastructure. Repositioned OPEN Money for CFOs, shifted channel strategy toward ERP partners, and built battlecards that helped win contested deals.

Revived a dormant 15M-follower Instagram page as a brand-deals channel, closing $88K with Hinge and InVideo in six months and building a $110K+ pipeline through new agency pitch decks.

Conducted customer research with 100+ students, teachers, and parents, leading to a physical + digital K-12 product. Scaled the product to 228 schools across 15+ states with 15+ NGO partners.

Third marketing hire at Series A, owned the Zwitch brand launch. Authored the API Banking Primer, OPEN's top organic traffic driver, with 2.2x traffic and a 25% CTR lift.

Built the marketing function and martech stack at an early-stage B2B startup, generating 5 inbound MQLs per month.

Built pre-sales research and enablement decks that contributed to $700K in closed deals with Wipro and EdgeVerve.

Built billing modules on the Xelerate revenue platform for banking clients, including Standard Bank of Africa.

Completed the Product Management Career Accelerator program in 2023.

MBA in Finance, Marketing & Strategy from IIM Rohtak, completed in 2019.

B.Tech in Mechanical Engineering from Government Engineering College Thrissur, completed in 2014.