Sara Saleh

Leading the Marketing & Communication strategy for OSKAR Training and contributing to the development of Clinical Education as a strategic pillar for Global D.

• Define and deploy brand positioning, marketing & communication strategy, digital activation and scientific communication.
• Develop Clinical Education programs supporting HCP skills development and engagement.
• Lead a portfolio of ~2

Contributed to the transformation of OSKAR from a training brand within Global D into a structured legal entity and Qualiopi-certified training organization.

• Structured and developed the professional education portfolio.
• Led the complete OSKAR rebranding: positioning, storytelling, visual identity and website redesign.
• Developed the marketing plan and education portfolio in collaboration

Managing BtoC digital marketing projects: email campaigns, content strategy, social media, marketing automation, launching new brand identity, partnerships management, monetization, data analysis and optimization.

• Defined and implemented online and offline marketing strategies for medical device portfolios.
• Led the repositioning and rebranding of Smilers and developed digital campaigns, clinical content and sales enablement tools.
• Collaborated with R&D on the development and launch of new solutions, including Smilers Expert and Smilers Fix.
• Developed KOL relationships and clinical content, and su

Managed a portfolio of media agencies and advertisers using mobile programmatic advertising solutions, combining client strategy, campaign performance analysis and optimization.

Developed strong expertise in the AdTech ecosystem, programmatic advertising and SSP partnerships.

S4M – the Mobile Shopper Advertising Platform – is the first and only mobile advertising technology to connect brands wi

Handling annual marketing planning & managing day to day marketing operations
Working closely with the development team to research and design new products
Designing sales and marketing collateral
Managing emailing campaigns and newsletters increasing brand awareness and client email database.
Handling the brand community management
Coordinating and supervising digital and media partners’ relatio

Worked as Customer Service Representative at HomeAway France (Abritel, Homelidays et BedandBreakfast.com).

Coordinating and managing all consumer marketing projects. (Mak-C, Tri-C, Boni)
Developing and executing the annual marketing plan that includes, advertising, PR, events, direct marketing, sales promotions.
Research competitor information, market information and project information.
On a day-to-day basis, briefing & managing the activities of design agencies on key campaigns as appropriate, ensuri

Handled the director daily administrative tasks
Took in charge the first contact with new clients, analysing briefs and dispatching to convinient teams
Managed press relation
Conducted Market and competitive monitoring.

Handling accounts management, supervision, corporate marketing and communication.
Preparing creative, business briefs and briefing the creative team.
Follow up on all design projects and communicating with the clients.
Prospecting and searching to engage new clients.
Preparing new business proposals.
Preparing all company related communications (newsletters, e-mails, events planning, greeting

Launching “Xan Wellness” on the French and Monaco markets;
Preparing all prelaunch studies: market research; market and competitive monitoring;
Prospecting new distributors.
Planning marketing strategies
Planning and Executing PR and Communication Activities: Press Releases, Articles and Mailing, Events planning, Trade shows organization, developing all communication material: POS, Brochures…
M

Conducted a study on the ''Strategic use of Patents", "Blocking patents".

Prospected Clients and selling financial products.
Planned and executed all direct marketing activities.

Undertook a general training course in all banking operations

Oversaw all customer service daily operations and teller daily operations
(opening accounts and letter of credit, issuing bank guarantees and settling installments, etc…)

Completed a Certificate of Competence in E-Marketing and E-Commerce, focusing on digital advertising, SEO, SEA, SMO, SEM, blogging, mailing, and affiliation.

E-publicity/E-Communication (SEO, SEA, SMO, SEM, Blogging, Mailing, Affiliation..).
E-Marketing
Digital law
Digital data collect and analysis
E-Commerce basics

Business Planning, Strategical Marketing, Business Law, Negotiation & Communication, Logistics, Accounting & Financial Analysis, Management, HR Management...

Pursued a Master's degree in Business Administration, covering business planning, strategic marketing, business law, negotiation, logistics, accounting, and financial analysis.

Earned a Master's degree in Economy and Management of Innovation and Intellectual Property, with a research thesis on strategic and blocking patents.

Research Thesis: Strategic patents/Blocking patents

Completed a Master's degree in Economics of Innovation and Industrial Development.

Completed a Bachelor of Arts in Marketing and Advertising.