At ARPA LEGAL, I led digital transformation across web architecture, user experience, and internal process automation. I redesigned lead generation and qualification workflows, moving them from individual Google Forms and spreadsheets to an integrated GoHighLevel CRM.
The new system brought together automatic processes, document management, tracking analysis, and communications such as email and WhatsApp. I also coordinated website evolution with the IT team and external providers, and contributed to digital campaigns, SEO, and conversion optimization.
At AMAT IMMOBILIARIS, I managed web architecture, UX, and technical coordination, with a focus on SEO, usability, and digital process optimization. I also developed brand materials and multi-channel content, including graphic design, email marketing, video, and photography in Spanish, English, and Catalan.
At APPCO ESPAÑA, I managed internal and external communication and led an intranet redesign with the IT team to make internal processes more intuitive and efficient. I also worked on brand adaptation, content creation, digital campaigns, and multimedia production.
