Open to opportunities

Roberto Puente

@robertopuente

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Digital product developer blending UX/UI, web development, and automated marketing strategies.

Spain

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What I'm looking for

I'm looking for roles where I can lead digital product initiatives, optimize web systems and automations, collaborate across teams, and drive measurable growth.

I'm a multidisciplinary digital product developer with experience in UX/UI, web development, marketing strategy, and process automation. My background in audiovisual production and programming gives me a holistic approach to crafting creative, user-focused web solutions and digital funnels.

As a freelancer and former in-house specialist, I have designed and implemented automated workflows that improved client onboarding, QA validation, and conversion rates, and I have led cross-functional teams to maintain consistent quality across deliverables.

I thrive on optimizing systems to reduce costs and improve efficiency, and I bring strong analytical, creative, and problem-solving skills to projects—always grounded in practical testing, documentation, and collaborative execution.

Experience

Work history, roles, and key accomplishments

Current

Marketing Strategist

Current

Freelance

Jan 2021 - Present (5 years)

Helped companies grow via digital strategy, funnel creation, and process automation, delivering automated onboarding and QA workflows that improved efficiency and reduced costs.

Digital Strategy Funnel Optimization Process Automation Workflow Design & QA Marketing Analytics

Digital Marketing Specialist

Realfooding

Jan 2020 - Dec 2021 (1 year 11 months)

Developed and led marketing strategies and testing processes for landing pages and campaigns, reducing errors and improving conversion rates while documenting workflows to align marketing and tech teams.

Conversion Rate Optimization Campaign Strategy QA Processes Analytics A B Testing

Web Developer

WeLoveWebs

Jan 2018 - Dec 2020 (2 years 11 months)

Designed and developed web solutions, identified UX and technical issues to optimize performance, and performed functional and usability testing across browsers and devices to ensure quality.

HTML CSS JavaScript Usability Testing Cross Browser Testing

Education

Degrees, certifications, and relevant coursework

Uneweb

Web Development

2014 -

Training focused on front-end and back-end web development, including database management, code validation, and debugging processes.

Centro de Diseño Digital

Audiovisual Communication

2009 - 2014

Comprehensive education in digital media, project conceptualization, and multimedia production, developing analytical, creative, and problem-solving skills applied to interactive experiences.