Roberto Puente
@robertopuente
Digital product developer blending UX/UI, web development, and automated marketing strategies.
What I'm looking for
I'm a multidisciplinary digital product developer with experience in UX/UI, web development, marketing strategy, and process automation. My background in audiovisual production and programming gives me a holistic approach to crafting creative, user-focused web solutions and digital funnels.
As a freelancer and former in-house specialist, I have designed and implemented automated workflows that improved client onboarding, QA validation, and conversion rates, and I have led cross-functional teams to maintain consistent quality across deliverables.
I thrive on optimizing systems to reduce costs and improve efficiency, and I bring strong analytical, creative, and problem-solving skills to projects—always grounded in practical testing, documentation, and collaborative execution.
Experience
Work history, roles, and key accomplishments
Marketing Strategist
Freelance
Jan 2021 - Present (5 years)
Helped companies grow via digital strategy, funnel creation, and process automation, delivering automated onboarding and QA workflows that improved efficiency and reduced costs.
Digital Marketing Specialist
Realfooding
Jan 2020 - Dec 2021 (1 year 11 months)
Developed and led marketing strategies and testing processes for landing pages and campaigns, reducing errors and improving conversion rates while documenting workflows to align marketing and tech teams.
Web Developer
WeLoveWebs
Jan 2018 - Dec 2020 (2 years 11 months)
Designed and developed web solutions, identified UX and technical issues to optimize performance, and performed functional and usability testing across browsers and devices to ensure quality.
Education
Degrees, certifications, and relevant coursework
Uneweb
Web Development
2014 -
Training focused on front-end and back-end web development, including database management, code validation, and debugging processes.
Centro de Diseño Digital
Audiovisual Communication
2009 - 2014
Comprehensive education in digital media, project conceptualization, and multimedia production, developing analytical, creative, and problem-solving skills applied to interactive experiences.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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