Sara Hoffman

Provided public relations services to various clients, managing media relations and developing strategic communication plans. Focused on building brand awareness and enhancing public image through targeted outreach and effective storytelling.

Led all internal and external communications for USC's Office of the Provost, shaping the university's academic messaging. Oversaw strategic planning and execution of complex university projects, including crisis communications and high-stakes initiatives, leveraging various media to disseminate information and drive institutional priorities. Crafted executive-level communications for the Provost,

Offered freelance copywriting, SEO, and social content creation services to diverse clients. Developed engaging written content optimized for search engines and social media platforms to drive traffic and engagement.

Assisted with celebrity publicity, managing media inquiries and coordinating public appearances. Supported communication strategies for high-profile individuals, ensuring consistent messaging and positive media coverage.

Spearheaded executive communications and marketing for university human resources, leading strategic internal and external outreach and public relations. Served as a key member of the Future of Work leadership unit, overseeing a team of project managers in executing university-wide communications strategies. Directed organizational stakeholders and university leadership in high-level decision-maki

Provided marketing and production consulting services, advising on strategy and execution for various projects. Collaborated with clients to optimize marketing efforts and streamline production workflows.

Assumed leadership in editorial and product management for newsletter operations and strategy across 15 publications and 40+ newsletters. Managed workflows to lead cross-functional teams in creation, design, and copy for various KPIs, including audience growth, acquisition, retention, and engagement. Created a company-wide daily Coronavirus Newsletter that accrued over 50,000 sign-ups in three mon

Led digital creative strategy, overseeing the development and implementation of digital campaigns. Focused on enhancing online presence and engagement through innovative creative solutions.

Managed public relations and social media efforts on a freelance basis for Artists Den Entertainment. Focused on promoting events and content through strategic social media campaigns and media outreach.

Founding member of the in-house global media team, managing social media planning, performance marketing, retention, engagement, and content creation with seven-figure budgets. Worked cross-functionally with external vendors like Facebook, Twitter, and LinkedIn to launch social campaigns for critical KPIs such as subscriber acquisition and direct response. Oversaw strategy for revenue-generating l

Headed public relations and marketing efforts for the Emmy-award nominated US concert television series, Live from the Artists Den, and acted as a key media representative for company branding and publicity. Built company social channels from inception and led content creation and daily operation of all organic and paid social efforts, including content curation, graphic design, media buying, and

Activities and societies: Media & Social Justice Praticuum, Phi Sigma Sigma Sorority (PR Chair), Daily Targum Newspaper

Completed a Bachelor of Arts focusing on journalism and media studies, with a specialization in digital communication and information media. Gained practical experience through a Media & Social Justice Practicum and contributed to the Daily Targum Newspaper, while also serving as PR Chair for Phi Sigma Sigma Sorority.