Aziah Pless
@aziahpless
Senior communications strategist with expertise in public relations and branding.
What I'm looking for
I am a senior communications and content strategist with a proven track record in public relations, brand management, and digital storytelling. My expertise lies in crafting and implementing integrated communication plans that elevate brand visibility and engage target audiences. I have successfully directed PR campaigns that secured national coverage, significantly increasing media impressions and enhancing brand consistency across platforms.
Throughout my career, I have led cross-functional teams to deliver integrated marketing campaigns, ensuring on-time execution and creative alignment. My role as a content strategist at Population Media Center has allowed me to enhance multi-channel engagement and manage public relations initiatives that have contributed to multiple award wins. I am passionate about blending creative vision with data-informed strategies to deliver measurable impact for mission-driven brands.
Experience
Work history, roles, and key accomplishments
Content Strategist
Population Media Center
Apr 2023 - Present (2 years 2 months)
Led strategic content creation for major campaigns, enhancing multi-channel engagement. Managed website content and editorial calendar, ensuring alignment with brand voice and global program goals.
Freelance Journalist
ESSENCE
Feb 2020 - Present (5 years 4 months)
Writes and publishes high-traffic articles weekly for digital outlets, covering entertainment news, celebrity fashion, and cultural moments. Specializes in digital storytelling, breaking news, and editorial trends.
Marketing & Communications Manager
Waxman Strategies
Oct 2022 - Present (2 years 8 months)
Led the strategic rebrand and execution of the 10-Year Anniversary campaign, overseeing events, media outreach, and website redesign. Secured national media placements, enhancing the firm's visibility and reputation.
Public Relations Account Executive
Ward Circle Strategies
Feb 2020 - Present (5 years 4 months)
Led public relations and marketing initiatives for clients across various sectors, driving narrative strategy and increasing visibility. Managed PR deliverables and secured local and national media coverage through strategic pitching.
Project Assistant
Salter Mitchell PR
Sep 2019 - Present (5 years 9 months)
Produced and managed content across social media platforms for five client accounts, tracking analytics to drive increased audience engagement. Led brand development and day-to-day social media management.
Education
Degrees, certifications, and relevant coursework
Florida State University
Bachelor of Arts, English - Editing, Writing & Media
Focused on the principles of editing, writing, and media. Developed strong skills in content creation, communication strategies, and various forms of media production.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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