Open to opportunities

Fisile Mabuza

@fisilemabuza

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Strategic communications professional passionate about digital storytelling.

United States

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What I'm looking for

I am looking for a role that allows me to leverage my storytelling skills in a dynamic environment, fostering creativity and collaboration while driving impactful communication strategies.

I am a strategic and creative communications professional with a global perspective and a passion for digital storytelling. My experience spans various roles where I have demonstrated proven success in multi-platform content creation, social media strategy, and public engagement. I excel at building narratives that resonate, driving growth across digital channels, and aligning communication with organizational goals.

In my current role as Media & Communications Coordinator at Manufacturing Renaissance, I designed an Early Warning Manual to support proactive stakeholder decision-making and created targeted donor engagement email sequences using Salesforce, resulting in significant donations. My previous position as Social Media Editor at Hope Magazine saw me lead social media strategy development, achieving a remarkable increase in audience growth and engagement. I have a track record of utilizing analytics for targeted ad campaigns and mentoring interns in social media and graphic design.

Throughout my career, I have consistently delivered cross-platform communications strategies that support advocacy campaigns and contribute to legislative wins. My ability to craft compelling digital content and build strong relationships with corporate partners has led to increased revenue and enhanced digital reach. I am committed to fostering digital discussions that matter and driving impactful communication strategies.

Experience

Work history, roles, and key accomplishments

Current

Media & Communications Coordinator

Current

Manufacturing Renaissance

Oct 2024 - Present (9 months)

Designed and edited an Early Warning Manual to support proactive stakeholder decision-making. Created donor engagement email sequences using Salesforce for targeted communications leading to at least $6,000 in donations in the first 3 months.

Content Strategy Social Media Management Salesforce Donor Engagement Media Relations

Social Media Editor

Hope Magazine

Feb 2024 - Oct 2024 (8 months)

Led social media strategy development, resulting in a 30% increase in audience growth and a 200% increase in audience engagement. Utilised analytics for targeted ad campaigns, boosting click-through rates by 45%.

Social Media Strategy Audience Growth Content Creation Analytics Campaigns

Engagement Specialist

Create at Upscale

Jul 2023 - Mar 2024 (8 months)

Created and optimized email marketing campaigns using audience analytics, increasing hold conversions by 20%. Collaborated cross-functionally to craft compelling digital content, bolstering user engagement by 55%.

Email Marketing Digital Content Creation User Engagement Trend Research

Communications Associate

Live Free Illinois

Jan 2023 - Jun 2023 (5 months)

Delivered cross-platform communications strategies that supported multiple advocacy campaigns. Developed content that contributed to legislative wins and expanded digital reach.

Cross Platform Communication Cross Platform Communications Advocacy Content Development Digital Reach

Public Relations Intern

Manon Media Management

Oct 2022 - Jan 2023 (3 months)

Pitched media narratives on urban innovation and reparative journalism to national outlets leading to the increase of client media coverage by 20% in three months. Wrote press releases and articles securing media placement in outlets such as The Challenger and The Black Wall Street Times.

Media Pitching Press Release Writing

Social Media Coordinator

Conscious Narratives

Sep 2022 - Mar 2023 (6 months)

Managed social media for Dr. Suzanne Gilberg-Lenz, crafting multimedia content and infographics. Orchestrated a successful book launch campaign that led to a feature on The Drew Barrymore Show.

Social Media Management Multimedia Content Infographics Book Launch Campaigns

Social Media Manager

The College of Idaho – Health & Wellness Dept.

Aug 2021 - Aug 2021 (0 months)

Developed visual content to promote student healthcare initiatives. Drove engagement around inclusive and compassionate wellness resources.

Engagement Driving Wellness Account Strategy

Education

Degrees, certifications, and relevant coursework

The College of Idaho

Bachelor of Arts, Literature & Creative Writing

Grade: Dean's List

Activities and societies: Dean’s List (Spring 2021, Spring 2022), Davis United World College Scholar

Completed a Bachelor of Arts in Literature & Creative Writing, with minors in Journalism, Psychology, and Natural Sciences. Achieved Dean's List honors in Spring 2021 and Spring 2022, and was recognized as a Davis United World College Scholar. Relevant coursework included Advanced Editing & Reporting, Print & Visual Journalism, and Rhetorical Criticism.