Open to opportunities

Sara Calafatinho

@saracalafatinho

Marketing strategist and brand consultant building authentic brands with AI-powered marketing, employer branding, and measurable digital results.

Portugal

Message

What I'm looking for

I’m looking for a marketing role where I can build trustworthy, authentic brands—combining storytelling, data-driven marketing analytics, and AI-powered workflows to deliver measurable results across campaigns and employer branding.

I’m a marketing strategist and brand consultant focused on building authentic brands through strategy, employer branding, and AI-powered marketing. At ADVICON, I developed and executed digital marketing strategy, planned multi-channel campaigns, and integrated AI into daily marketing workflows for research, content creation, and strategic planning.

I’ve led employer branding initiatives across Portugal and Germany, managed digital advertising and corporate events, and supported consulting work across finance and international markets. From managing social channels and creating copy, video, and email campaigns to growing an engaged personal brand audience, I consistently use storytelling, data, and content strategy to deliver measurable business results.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Social Media Manager

Current

Advicon

Sep 2022 - Present (3 years 11 months)

Developed and executed the company’s digital marketing strategy across consulting, finance, and international markets, combining storytelling with data and technology. Led employer branding initiatives and integrated AI into marketing workflows for research, content creation, and strategic planning.

Marketing Strategy Employer Branding Digital Advertising Corporate Events Storytelling Data Driven Marketing AI Powered Marketing Research Content Creation Strategic Planning

Current

Personal Brand Social Media

Current

Sara Calafatinho

Sep 2017 - Present (8 years 11 months)

Built and managed a personal brand focused on personal growth and authentic communication by creating and publishing daily content on Facebook and Instagram. Supported engagement through content strategy and advertising via Meta Ads Manager, including online community management.

Personal Branding Social Media Marketing Content Strategy Copywriting Meta Ads Management Online Community Management Audience Engagement Storytelling

Social Media Manager & Copywriter

Leilolease Plan

Sep 2021 - Sep 2022 (1 year)

Planned social media campaigns and editorial calendars, produced copy, video, and email marketing content, and supported digital product launches. Managed Meta Ads campaigns for multiple brands.

Social Media Marketing Editorial Calendar Copywriting Video Content Email Marketing Digital Products Meta Ads Management Campaign Management

Social Media Manager & Copywriter

Origem Centro

Aug 2020 - Sep 2021 (1 year 1 month)

Managed Facebook and Instagram channels, creating daily feed and story content and developing advertising campaigns. Designed visual communication materials and supported e-commerce operations, customer interactions, and online community building.

Social Media Management Content Creation visual communication Meta Ads Management E commerce Support Online Community Management Audience Engagement Storytelling

Intern/Copywriter

Summon Press

Nov 2019 - Jan 2020 (2 months)

Created video and written content and developed blog texts using SEO research. Performed keyword analysis in SISTRIX, worked on link building, and applied SEO in WordPress.

Copywriting Video Content SEO Keyword Research Link Building WordPress Content Writing Digital Marketing