clau brēssan

Own full-funnel demand generation, converting and managing 100+ strategic engaged partners across the UK, Ireland, and EMEA, combining outbound prospecting, organic engagement, co-created content, and automated nurture to drive partner-led pipeline revenue.

▸ Full-funnel demand gen: Built and executed structured ABM frameworks using Apollo and LinkedIn Sales Navigator for ICP segmentation, data s

Led paid and organic acquisition strategy across 21 countries via Meta campaigns and Instagram, balancing ad spend with scalable organic frameworks for a globally distributed team across EMEA, LATAM, APAC, and AMER.

▸ Instagram & Meta Ads: managed multi-regional ad spend, optimised against CPL targets, and balanced paid investment with organic and UGC frameworks across all markets
▸ Organic Growt

Owned the end-to-end marketing strategy and execution to drive inbound acquisition, community engagement, and digital visibility for multiple coworking locations.

▸ Paid Media (Meta & LinkedIn Ads): Designed and optimized full-funnel paid campaigns across Meta Ads and LinkedIn Ads to accelerate lead generation and space bookings.
▸ Local SEO & SEM: Managed Google Ads, Location-based Ads, and opti

Led high-impact brand communication, demand generation, and marketing strategies for tier-1 global enterprises and market leaders across technology, telecom, and premium retail sectors.

▸ Multi-Channel Paid Ads: Designed and executed performance marketing campaigns across LinkedIn Ads and Meta Ads to drive B2B/B2C lead generation and pipeline growth.
▸ B2B Demand Gen & Webinars: Orchestrated end-

Built and led the end-to-end creative direction, content strategy, and paid performance for Descubra Porto, a digital media platform focused on Porto’s cultural, lifestyle, and commercial ecosystem.

▸ Brand & Editorial Direction: Developed the brand language, editorial direction, and content strategy, turning the platform into a recognized local reference in Porto.
▸ Community Growth & Analytics:

Led marketing, communications, and brand repositioning for U.DREAM, aligning brand architecture, digital presence, and B2B/B2C communication strategies.

▸ Brand Repositioning: Spearheaded the comprehensive brand repositioning process, including brand architecture development, identity systems, and narrative alignment across all communication channels.
▸ Cross-Channel Content Strategy: Developed a

Developed integrated multi-channel strategies for major global and national brands across consumer goods, healthcare, beauty, fashion, and industrial sectors.

▸ Strategic Brand Planning: Developed integrated marketing and communication strategies for high-profile clients, including Arauco, ASICS, O Boticário, Cerâmicas Portinari, Unimed, and Frimesa.
▸ Market Intelligence: Conducted deep-dive mar

Led 360° communication and branding strategies for some of Grupo Boticário’s highest-revenue product lines, connecting consumer insights, brand positioning, and integrated multi-channel campaign execution.

▸ 360° Campaign Architecture: Led end-to-end communication efforts for major high-stakes commercial campaigns, including Christmas and Mother’s Day, optimizing cross-channel performance during

Supported product marketing and trend forecasting initiatives for fragrance, makeup, and accessories categories, connecting consumer behavior, fashion movements, and portfolio strategy.

▸ Trend Intelligence & Research: Contributed to the structuring of the company's trend forecasting division, monitoring global consumer behavior, fashion movements, and international market references.
▸ Product L

Support in the development of collections of accessories aimed at commemorative dates, involving product development, price creation, budget management, and negotiation with international suppliers.

Issued Jan 2026