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Brenda Campos

@brendacampos

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Marketing Analyst driving high-performing content, email, and social campaigns with AI.

Portugal

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What I'm looking for

I’m looking for a role where I can own content strategy end-to-end, run email and paid traffic campaigns, and use analytics to optimize results. I thrive collaborating with teams to align messaging with commercial goals.

I’m a Marketing Analyst who planned and executed content marketing campaigns across social media and email, using AI video editing to increase post frequency by 25%. I also ran email campaigns that achieved a 30% click-through rate, while managing community engagement and supporting sales with marketing materials.

Across roles like Escola Agro, Kife, and Tr3s Comunicação, I led content strategy across LinkedIn, Instagram, and websites, coordinated campaign calendars, and developed advertising copy for multiple clients (including 6 agency clients and 8+ clients). I’m motivated by data-backed storytelling—bringing together content strategy, Google Ads, SEO, inbound marketing, CRM, and analytics/reporting to align messaging with commercial goals.

Experience

Work history, roles, and key accomplishments

Marketing Analyst

Lucro Rural

Mar 2024 - Apr 2025 (1 year 1 month)

Planned and executed social media and email content marketing campaigns, using AI video editing to increase post frequency by 25%. Ran email campaigns (Mar 2024–Apr 2025) achieving a 30% click-through rate.

Content Marketing Email Marketing AI Video Editing And Social Media Campaigns Marketing Analytics CRM Community Management Copywriting Campaign Management

Content Strategy

Escola Agro

Nov 2023 - Mar 2025 (1 year 4 months)

Led content strategy across LinkedIn, Instagram, and the website, positioning the brand in agribusiness through marketing analyst and intern articles. Produced B2B event workshop materials (Nov 2023–Mar 2025) and planned Google Ads campaigns in coordination with commercial goals.

Content Strategy SEO Social Media Management Web Content Writing Google Ads B2B Content Public Relations Event Planning Analytics Reporting

Social Media Manager

Kife

Oct 2021 - Mar 2022 (5 months)

Developed advertising copy and content strategies for 6 agency clients across industries. Managed posting schedules and coordinated campaigns (Oct 2021–Mar 2022) through client briefings and delivery alignment.

Content Strategy Social Media Management Campaign Coordination Briefings Copywriting Branding Community Management Process Automation

Accounts Manager

Tr3s Comunicação

Jun 2021 - Sep 2021 (3 months)

Managed social profiles and created paid traffic creatives for 8+ clients. Planned content calendars, handled copywriting, and maintained client relations (Jun 2021–Sep 2021).

Paid Traffic Social Media Management Copywriting Client Relations Marketing Analytics Analytics Reporting Web Content Writing Campaign Management

Advertising Assistant

Ótica Carol

Mar 2021 - May 2021 (2 months)

Planned advertising campaigns and produced content calendars to support social media posting. Coordinated content execution and wrote copy/creative briefs for brand visibility (Mar 2021–May 2021).

Campaigns Copywriting Creative Briefs Social Media Coordination Web Content Writing Branding Administrative Assistance Project Management

Social Media Coordinator

Political Campaign

Aug 2020 - Nov 2020 (3 months)

Supervised a candidate’s social profiles and coordinated a content team. Developed communication strategies and supported public appearances (Aug 2020–Nov 2020).

Social Media Management Communication Strategy Public Speaking Copywriting Stakeholder Management Community Management Project Management

Social Media Internship

Lêmure

Jul 2019 - Apr 2020 (9 months)

Managed social profiles and planned advertising campaigns, producing full content calendars for agency clients. Handled copywriting and creative briefs (Jul 2019–Apr 2020).

Social Media Management Campaigns Copywriting Creative Briefs Digital Marketing Inbound Marketing Web Content Writing Client Relations

Education

Degrees, certifications, and relevant coursework

University of Beira Interior

Master of Arts, Strategic Communication

2025 -

Activities and societies: Research focus on ethics, AI, and corporate social responsibility; produced SOPCOM26 and Jornadas de Comunicação 26 podcasts; published peer-reviewed article on AI in advertising (Revista Empresa & Sociedade, 2025).

MA in Strategic Communication with a research focus on ethics, AI, and corporate social responsibility. Produced SOPCOM26 and Jornadas de Comunicação 26 podcasts and published a peer-reviewed article on AI in advertising (2025).

Federal University of Mato Grosso

Bachelor of Arts, Social Communication

2019 - 2024

Activities and societies: Vice-President of the Academic Directory and Course Representative; STEAM extension project: Meninas Digitais; extension project podcast Comunicast (Comunicast); Coursework in digital marketing, relational marketing, distribution/exchange, merchandising, business marketing, and international marketing.

BA in Social Communication at UFMT (2019–2024). Served as Vice-President of the Academic Directory and Course Representative, and led a STEAM research/extension project (Meninas Digitais).