SBSofia Barbosa
@sofiabarbosa
Experienced Marketing Manager with a focus on Brand Strategy and Communication.
PortugalWhat I'm looking for
I'm Sofia Barbosa, a 29-year-old Portuguese marketer with over 7 years of experience in various facets of marketing, including Brand Strategy, Go-to-Market Strategies, Content Creation, and Social Media Management. My journey has taken me through dynamic environments where I've thrived in agile teams, always aiming to enhance user engagement and product awareness.
Currently, I serve as a Product Marketing Manager at Personeo.ai, where I've successfully led initiatives that improved user onboarding processes and drove a 23% growth in new users. My previous roles have equipped me with a robust skill set in developing effective communication strategies and executing content across multiple platforms, ensuring alignment with market needs and user expectations.
Experience
Work history, roles, and key accomplishments
Product Marketing Manager
Personeo.ai
Apr 2024 - Present (1 year 6 months)
Collaborated with the Product Manager to enhance UX/UI and content on platforms. Led onboarding improvements for new users, achieving a 23% growth in new users. Developed content strategies for various products, conducted user interviews, and worked with teams to test new features.
Marketing Manager
Imaginasoft HS
Oct 2020 - Apr 2024 (3 years 6 months)
Led the Marketing Department, developing communication strategies and creating content for social media and paid ads. Established a blog and initiated an email marketing strategy with high engagement rates.
Product Marketer and Communications Manager
Digital Product School
May 2023 - Jul 2023 (2 months)
Conducted market research for target groups and developed content strategies for LinkedIn and email marketing. Collaborated in an agile team, participating in sprint planning and reviews.
Social Media Manager (Freelancer)
Momentus by Cristina Campos
Jan 2022 - Apr 2023 (1 year 3 months)
Developed and executed a social media strategy that increased engagement on Facebook and Instagram, achieving a consistent growth in followers.
Marketing Intern
Chamber of Commerce, Industry and Services of Portugal in Mo
Apr 2020 - Dec 2020 (8 months)
Managed social media presence, significantly increasing followers. Implemented email marketing campaigns and assisted in website development.
Junior Copywriter & Junior Account Manager
QA Publicidade
Jan 2018 - Jan 2019 (1 year)
Worked as a Junior Copywriter and Account Manager, contributing to various marketing projects and client accounts.
Education
Degrees, certifications, and relevant coursework
Digital Marketing School
Other Courses, Digital Marketing
2023 - 2023
Participated in an intense course on Digital Tools including Facebook Business Suite.
Institute of Administration and Management (ISAG)
Other Courses, Digital Marketing
2021 - 2021
Completed a course in Google Analytics to enhance digital marketing skills.
UPUniversity of Porto
Master in Marketing, Marketing
2016 - 2019
Completed a Master in Marketing focusing on Go-to-Market Strategy, Messaging and Positioning, and SEO Optimization.
UMUniversity of Minho
Bachelor in Communication Sciences, Communication Sciences
2013 - 2016
Earned a Bachelor's degree in Communication Sciences with a specialization in Advertising and Public Relations.
Tech stack
Software and tools used professionally
Availability
Location
PortugalAuthorized to work in
Website
sofia-barbosa.comJob categories
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