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sanyukta mathure

@sanyuktamathure

I lead qualitative consumer research and strategy, turning cultural signals into actionable brand and business insights.

India

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What I'm looking for

I'm looking to lead research and strategy work that connects consumer behaviour, cultural change and future thinking to meaningful product, brand and business decisions.

At Jigsaw Brand Consultants, I lead end-to-end consumer research and strategy across beauty, personal care, lifestyle, banking and healthcare. I design immersive qualitative methodologies and turn consumer narratives, cultural signals and category tensions into decision-ready insight narratives and recommendations.

Previously, at Deloitte USI, I led user research and experience strategy for government portals, pharmaceutical products and AI chatbots, including a GenAI-powered regulatory authoring tool. My work spans consumer research, UX research and strategic foresight, grounded in research design, cultural analysis, participatory workshops and insight storytelling.

Experience

Work history, roles, and key accomplishments

Current

Manager, Insights and Strategy

Current

Jigsaw Brand Consultants

Feb 2026 - Present (7 months)

Leads end-to-end consumer research and strategy engagements across beauty, personal care, lifestyle, banking, and healthcare, from research design through fieldwork, synthesis, and strategic recommendations. Designs bespoke qualitative methodologies and translates consumer narratives into actionable insights.

Education

Degrees, certifications, and relevant coursework

Royal College of Art

Master of Design, Design Futures

2024 - 2025

Activities and societies: 2nd Place, Sodexo × RCA Challenge; Shortlisted in Student Service Design Challenge (Top 15 of 200+ global teams); Participant in Wicked Acceleration Labs at Imperial College London.

MDes Design Futures with focus on strategic foresight, participatory research, systems thinking and future scenario planning. Thesis on envisioning a citizen-led, planet-centric Mumbai by 2050.