I'm a UX Researcher with 8+ years of experience spanning enterprise software, ed-tech, and large-scale consumer platforms, with a master's in sociology grounding my approach to behavioral research. At Microsoft, I led foundational, evaluative, and AI-adjacent research on complex internal tools. My work consistently moves teams from fixing individual features to understanding systemic issues. Earlier in my career, at Kantar and Nielsen, I led large-scale, multi-method research programs for consumer and FMCG brands. Across all of this, my throughline is working in ambiguous, fast-moving environments where research shapes product strategy rather than just validating design

Vaishnavi Ramakrishnan
@vaishnaviramakrishna
UX Researcher at Microsoft who reframed AI seller workflows around trust and shaped enterprise platform information architecture.
Experience
Work history, roles, and key accomplishments
UX Researcher
Microsoft
Jun 2021 - Jul 2025 (4 years 1 month)
UX researcher focused on enterprise platforms and AI-assisted workflows. I led foundational and evaluative research that moves teams from feature-level fixes to systemic design decisions.
Led foundational and evaluative research on enterprise platforms and AI-assisted workflows, synthesizing studies to drive strategic product decisions. Conducted behavioral inquiries and concept evaluations to reframe product assumptions and shape design direction.
UX Reasercher
Byjus
Nov 2019 - May 2021 (1 year 6 months)
Led generative and evaluative research across learning platform features such as gamification, immersive visual learning, and voice-based experiences, shaping experience direction from early concept through usability evaluation.
UX Researcher
Byju's
Nov 2019 - May 2021 (1 year 6 months)
Led generative and evaluative research on learning platform features, facilitated co-creation workshops, and built research practice from the ground up.
I ran large-scale, multi-method research programs uncovering adoption behavior for major consumer brands.
Senior Researcher
Nielsen
Sep 2015 - Dec 2017 (2 years 3 months)
Managed qualitative research across e-commerce, FMCG, and tech spanning product and proposition evaluation, social media behavior, and brand expansion studies.
Managed qualitative research projects across e-commerce, FMCG, and technology verticals, including product evaluation, social media behavior research, and brand expansion studies.
Education
Degrees, certifications, and relevant coursework
Delhi School of Economics
Master of Arts, Sociology
2013 - 2015
Delhi School of Economics
M.A., Sociology
M.A. in Sociology with a foundation in behavioral and social research methods.
Asian College of Journalism
PG Diploma, Journalism
PG Diploma in Journalism.
Asian College of Journalism
Post graduate Diploma , Journalism
2012 - 2013
Delhi University
B.A., Sociology
B.A. in Sociology.
Delhi University
Bachelor of Arts, Sociology
2010 - 2012
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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