Aditya Phute

- External qualitative research partner for agencies across Southeast Asia across various markets and product categories. Mainly engaged in moderations, reporting and project management.
- Using AI tools (e.g. ChatGPT, Perplexity) to complement human analyses & insight generation efforts through detailed prompts based on study objectives and client’s business objectives.
- Currently working (work-

- Qualitative research projects including consumer journeys, user/UX research, concept, product, design and sensory tests, delivering insights via presentations and workshops to senior leadership.
- Mentored and trained a junior researcher and a business development executive.

- Conducted qualitative and UX research studies across South-East Asia on a project-based contractual assignments for research agency partners and clients in Southeast Asia and India.
- End-to-end project executions and single point-of-contact (SPOC) for clients for studies across APAC.
- Managing junior researchers and local market execution teams.
- Category experience – Technology, Automotive,

- Qualitative-led product development, innovation, communication and user research.
- Managed high-value multi-market qualitative studies regionally and globally across Ipsos teams.
- Led qualitative point-of-view and consolidating insights and reporting for hybrid qual-quant executions.
- Led insights-driven presentations and workshops with client teams and leadership stakeholders.
- Executed non

- Project management and execution for Ipsos SiMa (Singapore-Malaysia) cluster.
- Research proposals and RFQs
- Project activations, fieldwork management and reporting
- Qualitative moderations and fieldwork
- Multi country project management - South Asia, SEA, China, LATAM, Europe and Africa markets

- Contributions to research proposals and RFQ/RFP responses.
- Project activations, fieldwork management and reporting
- Qualitative moderations and fieldwork
- Multi country project management.

- End-to-end project management for public sector (G2C, G2B) research – setup to delivery. Experience includes dealing with projects such as policy testing, policy feedback, customer feedback, public perceptions & opinions, market sensing and tracking studies, concept testing, user experience, campaign evaluation studies.
- Qualitative moderations with various segments such as students, graduates,

Worked as Temporary Project Based Qualitative Researcher at Nexus Link Pte Ltd..

Worked as Manager - Marketing at Stencil Designs.

- Content development for information brochures and related print collateral.
- Maintenance and updating the Institute’s corporate website.
- Collaborate with internal faculty & guest contributors to contribute for newsletter and journal.
- Assisting faculty-in-charge in press releases, media coverage during events.
- Vendor Management – external vendors such as newspaper & ad agencies and printer

- Marketing Planning for the assigned region (5 cities/towns in West India region).
- Promoting the book titles to various educators and librarians.
- Handled channel sales (Distributor/Retailer Management) in the region.
- Identifying and planning account management for high-value accounts.
- Market research with educators and librarians to gain insight on existing products and demand for newer p

Advertising Management ● Public Relations ● Qualitative Communication Research ● PR Campaign Design ● Client Servicing ● Creative Thinking

Marketing Management ● Sales ● Brand Management ● Integrated Marketing Communications ● Advertising Management ● Market Research

Bachelor of Computer Science.