As an Independent Research Consultant, I manage end-to-end qualitative research projects for clients across FMCG, consumer durables, and other categories. I design and moderate in-depth interviews and focus groups, then synthesize findings into reports with actionable recommendations.
At Hansa Research Group, I managed automotive and consumer durables studies, partnering with the quantitative team to deliver integrated insights. At Epitome Research Services, I conducted concept and name-testing studies to uncover consumer perceptions and inform product positioning.
