Parmita Joshi

Led strategic research across high-impact features (Co-Pilot, Mobile App, Applications Page), embedding user insights into leadership decisions and defining a long-term research strategy that reduced friction in key workflows.

Spearheaded end-to-end UX research across the bottom funnel (Cart to Post-Order), driving design changes that increased conversions and reduced drop-off rates while scaling research operations and knowledge sharing.

Directed qualitative and hybrid studies across FMCG, BFSI, and personal care, consulting Fortune 500 clients to align consumer insights with go-to-market strategies and improving project efficiency and client satisfaction.

Designed and executed qualitative studies on consumer behavior and brand perception, delivering analytical insights that informed campaign adjustments and product design decisions.

Leveraged digital ethnography and sentiment analysis to generate insights for global brand campaigns and delivered strategic reports that informed marketing and product development.

Certificate programme in Design Thinking & Innovation at IIT Delhi, Department of Design (2025–2026).

Postgraduate Diploma in Management with specialization in Marketing completed between 2014 and 2016.

Bachelor of Arts in Economics from Fergusson College, University of Pune (2010–2013).

Higher Secondary Certificate (ISC) completed in 2010.

Secondary School Certificate (ICSE) completed in 2008.