Parmita Joshi
@parmitajoshi
Senior UX Researcher driving product strategy with mixed-methods insights and measurable business impact.
IndiaWhat I'm looking for
I am a Senior UX Researcher with 9+ years of experience leading end-to-end user research for global digital products, spanning B2C and B2B2C platforms. I specialize in mixed-methods research—qualitative and quantitative—usability testing, field studies, and behavioral analysis to inform product strategy.
I have led strategic research initiatives that influenced onboarding, task management, checkout, and post-purchase experiences, reducing friction and improving conversions. I partnered with product and design leaders to define long-term research strategies, scale research operations, and embed user insights into leadership decision-making.
I am adept at working in Agile environments, mentoring teams, and advancing UX maturity across organizations. My work emphasizes creating centralized repositories for insights, increasing stakeholder engagement, and delivering measurable business outcomes that align UX priorities with company goals.
Experience
Work history, roles, and key accomplishments
Senior User Experience Researcher
ApplyBoard Inc
Jul 2023 - May 2025 (1 year 10 months)
Led strategic research across high-impact features (Co-Pilot, Mobile App, Applications Page), embedding user insights into leadership decisions and defining a long-term research strategy that reduced friction in key workflows.
User Experience Researcher II
Nykaa E-Retail Pvt Ltd
Sep 2021 - Jul 2023 (1 year 10 months)
Spearheaded end-to-end UX research across the bottom funnel (Cart to Post-Order), driving design changes that increased conversions and reduced drop-off rates while scaling research operations and knowledge sharing.
KDDirected qualitative and hybrid studies across FMCG, BFSI, and personal care, consulting Fortune 500 clients to align consumer insights with go-to-market strategies and improving project efficiency and client satisfaction.
Research Executive
MarketVistas Consumer Insights Pvt Ltd
Sep 2017 - Jun 2019 (1 year 9 months)
Designed and executed qualitative studies on consumer behavior and brand perception, delivering analytical insights that informed campaign adjustments and product design decisions.
Research Strategist
MavenMagnet Research Pvt Ltd
Feb 2016 - Sep 2017 (1 year 7 months)
Leveraged digital ethnography and sentiment analysis to generate insights for global brand campaigns and delivered strategic reports that informed marketing and product development.
Education
Degrees, certifications, and relevant coursework
IDIndian Institute of Technology Delhi - Department of Design
Certificate Programme, Design Thinking & Innovation
2025 - 2026
Certificate programme in Design Thinking & Innovation at IIT Delhi, Department of Design (2025–2026).
N. L. Dalmia Institute of Management Studies & Research
Post Graduate Diploma in Management, Marketing
2014 - 2016
Postgraduate Diploma in Management with specialization in Marketing completed between 2014 and 2016.
FPFergusson College, University of Pune
Bachelor of Arts, Economics
2010 - 2013
Bachelor of Arts in Economics from Fergusson College, University of Pune (2010–2013).
Indian School Certificate (ISC)
HSC (ISC), Higher Secondary Education
Higher Secondary Certificate (ISC) completed in 2010.
Indian Certificate of Secondary Education (ICSE)
SSC (ICSE), Secondary Education
Secondary School Certificate (ICSE) completed in 2008.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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