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Parmita Joshi

@parmitajoshi

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Senior UX Researcher driving product strategy with mixed-methods insights and measurable business impact.

India

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What I'm looking for

I seek roles where I can lead strategic mixed-methods research, embed insights into product strategy, scale research operations, and mentor teams in a collaborative, user-centered environment.

I am a Senior UX Researcher with 9+ years of experience leading end-to-end user research for global digital products, spanning B2C and B2B2C platforms. I specialize in mixed-methods research—qualitative and quantitative—usability testing, field studies, and behavioral analysis to inform product strategy.

I have led strategic research initiatives that influenced onboarding, task management, checkout, and post-purchase experiences, reducing friction and improving conversions. I partnered with product and design leaders to define long-term research strategies, scale research operations, and embed user insights into leadership decision-making.

I am adept at working in Agile environments, mentoring teams, and advancing UX maturity across organizations. My work emphasizes creating centralized repositories for insights, increasing stakeholder engagement, and delivering measurable business outcomes that align UX priorities with company goals.

Experience

Work history, roles, and key accomplishments

Senior User Experience Researcher

ApplyBoard Inc

Jul 2023 - May 2025 (1 year 10 months)

Led strategic research across high-impact features (Co-Pilot, Mobile App, Applications Page), embedding user insights into leadership decisions and defining a long-term research strategy that reduced friction in key workflows.

Usability Testing User Interviews Research Strategy Stakeholder Management Notion Miro Product Research

User Experience Researcher II

Nykaa E-Retail Pvt Ltd

Sep 2021 - Jul 2023 (1 year 10 months)

Spearheaded end-to-end UX research across the bottom funnel (Cart to Post-Order), driving design changes that increased conversions and reduced drop-off rates while scaling research operations and knowledge sharing.

Usability Testing Card Sorting Qualtrics Optimal Workshop

Senior Research Manager

Kantar Insights Division

Jun 2019 - Sep 2021 (2 years 3 months)

Directed qualitative and hybrid studies across FMCG, BFSI, and personal care, consulting Fortune 500 clients to align consumer insights with go-to-market strategies and improving project efficiency and client satisfaction.

Qualitative Research Consulting Team Management Consumer Insights Reporting Stakeholder Management

Research Executive

MarketVistas Consumer Insights Pvt Ltd

Sep 2017 - Jun 2019 (1 year 9 months)

Designed and executed qualitative studies on consumer behavior and brand perception, delivering analytical insights that informed campaign adjustments and product design decisions.

Qualitative Research consumer behavior Interviewing Analysis Reporting Field Research

Research Strategist

MavenMagnet Research Pvt Ltd

Feb 2016 - Sep 2017 (1 year 7 months)

Leveraged digital ethnography and sentiment analysis to generate insights for global brand campaigns and delivered strategic reports that informed marketing and product development.

Sentiment Analysis)Research Design Sentiment Analysis