Open to opportunities

San User

@sanuser

I lead mixed-method behavioural insights research that turns ambiguity into strategic decisions across healthcare, fintech, and sustainability.

India

Message

What I'm looking for

I’m looking for a role where I can run mixed-method behavioural research, synthesize insights into clear opportunity frameworks, and partner with product and strategy teams to make decisions that measurably improve user experiences and systems.

I research why people behave the way they do, then connect those patterns to decisions that matter at a business or systems level. I’m at my best when I move teams from assumption to clarity—whether that starts with a field interview, a synthesis session, or a strategy presentation.

In my current Research & Strategy work, I’ve improved client decision-making clarity by synthesizing qualitative interviews and mixed-method findings into concise strategic narratives. I translate complex, often contradictory research results into opportunity frameworks that help stakeholders align quickly, and I’ve done this within tight two-week sprint cycles.

Through freelance mixed-method projects, I’ve reduced friction in user experience by combining behavioural observation with cultural sensemaking to understand how users navigate health information differently than “Western defaults.” I’ve also built contextually grounded UX and information architectures for diverse literacy levels, improving accessibility and lowering task-completion errors.

I’m comfortable connecting ground-level user behaviour to higher-level planning logic—turning observations into analytics dashboard reasoning so teams can act on real behavioural signals. I also bring cross-domain experience from enterprise design thinking and keep expanding my toolkit, including Prompt Engineering and programming with OpenAI.

Experience

Work history, roles, and key accomplishments

Interaction Design BDes

Humanify

Nov 2025 - Apr 2026 (5 months)

Synthesized qualitative interview data and mixed-method findings into concise strategic narratives, improving client decision-making clarity within two-week sprint cycles. Translated complex, often contradictory research into clear opportunity frameworks to accelerate stakeholder alignment.

Qualitative Research Synthesized Findings UX Strategy Stakeholder Management Interview Facilitation

MedTech UX Research

Freelance

Aug 2025 - Sep 2025 (1 month)

Conducted ethnographic UX research combining behavioral observation and usability testing to understand how Saudi users navigate health information differently than Western-designed defaults. Synthesized regional patterns into an information architecture grounded in local mental models to reduce user friction.

Usability Testing Information Architecture Contextual Inquiry

Service Booking UX Research

Freelance

Nov 2024 - Jun 2025 (7 months)

Ran end-to-end mixed-method research using interviews and usability walkthroughs to improve the service booking funnel conversion. Identified unmet needs and latent decision-making patterns and translated them into an opportunity framework for product direction.

User Interviews Product Strategy

Natural Resource Research

Freelance

Dec 2024 - Feb 2025 (2 months)

Led ethnographic research across users with varying literacy levels and synthesized findings into a design system to improve accessibility and adoption potential. Simplified the information hierarchy to reduce task-completion errors.

Design Systems User Journey Mapping UX Strategy

Enterprise Design Thinking

IBM

Jan 2024 - Jun 2024 (5 months)

Built cross-domain research velocity by rapidly absorbing new contexts across financial services and automotive retail. Connected user insights to product and business decisions to improve team output quality with strategy and design leads.

Strategy + Execution

Education

Degrees, certifications, and relevant coursework

HUMANIFY

BDes, Interaction Design

2025 - 2026

Activities and societies: Synthesized interview and mixed-method findings into strategic narratives and opportunity frameworks.

Improved client decision-making clarity by synthesizing qualitative interview data and mixed-method findings into concise strategic narratives. Enabled teams to act on insights within two-week sprint cycles and accelerated stakeholder alignment via opportunity frameworks.