ayushi rana

AR

Open to opportunities

ayushi rana

@ayushirana

Design researcher and UX researcher specializing in accessibility & inclusive design to shape product strategy.

What I'm looking for

I’m looking for a UX research/design research role where I can lead end-to-end studies—especially accessibility and inclusive design—to turn user insights into product strategy and roadmap decisions with cross-functional teams.

I’m a Design Researcher and UX Researcher with 6+ years of experience leading end-to-end research across fintech, healthcare, and enterprise platforms. I combine generative, ethnographic, and usability research to uncover needs, define personas, and turn insights into decisions people can act on.

At Oracle, I lead a generative research study for the Segmentation Platform—mapping end-to-end customer journeys and defining personas to inform product strategy. I’ve also led UX benchmarking for Oracle Analytics Cloud, identified usability gaps, and built an accessibility and inclusivity scorecard for Oracle’s Redwood Design System to support systematic WCAG evaluation and platform-level strategy.

Earlier, I worked as a UX Researcher & Strategist for healthcare programs, running remote user research and usability testing with diverse medical stakeholders to inform user-centered design. I delivered actionable findings for the beta iEcho platform, created a research repository for long-term strategy, and supported roadmap decisions by partnering closely with product and engineering teams.

Experience

Work history, roles, and key accomplishments

OR

Current

Design Researcher

Current

Nov 2021 - Present (4 years 6 months)

Led a generative research study for the Oracle Segmentation Platform, mapping end-to-end customer journeys and defining personas to inform product strategy. Conducted 80+ user interviews and facilitated 30+ stakeholder workshops, and developed an accessibility & inclusivity scorecard for Oracle’s Redwood Design System to support WCAG evaluation and platform-level decisions.

User Interviews Inclusive Design Personas Usability Testing Research Planning Product Strategy

PE

UX Researcher & Strategist

Project Echo

Mar 2020 - Nov 2021 (1 year 8 months)

Conducted remote UX research and usability testing for government and private healthcare programs, uncovering insights from frontline workers and doctors to inform user-centered product decisions. Contributed to the iEcho platform beta by translating findings into roadmap recommendations and establishing a research repository for long-term strategy.

UX Research Journey Mapping Healthcare UX Roadmapping Research Repositories

PA

UX Designer

PayU

Jan 2019 - Feb 2020 (1 year 1 month)

Conducted qualitative and quantitative research for B2B and B2C payment products, identifying onboarding friction points that reduced credit-line drop-offs by 15%. Built usability tests and mock-ups for PayU’s new payment website and ran Dscout scoping workshops to align stakeholders on payment-product strategy.

Qualitative Research Quantitative Analysis Usability Testing Field Research Dscout Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

II

Indira Gandhi National Open University (IGNOU)

Master of Arts, Psychology

2020 - 2023

Completed an MA in Psychology at Indira Gandhi National Open University (IGNOU) from 2020 to 2023.

DD

Dr. Ambedkar University Delhi

Master of Design, Design

2015 - 2018

Completed an MDes in Design at Dr. Ambedkar University Delhi from 2015 to 2018.

UD

University of Delhi (DU)

Bachelor of Arts (Honours), Economics

2012 - 2015

Completed a BA (Honours) in Economics at the University of Delhi from 2012 to 2015.

Tech stack

Software and tools used professionally

Gmail

Figma

Enhance

Remote

Method

Jan

Find your dream job

Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!