Arnab Bose

Led research initiatives for the Customer Excellence Group, focusing on product development for consumers, support agents, and hotel partners across key markets. Designed and executed workshops and conducted primary research using various methods to integrate qualitative research practices.

Conducted generative and evaluative research for GenAI products, collaborating with Google teams on cultural immersions. Informed UX building blocks for a Video creation tool through extensive cultural immersion and competitive landscape research.

Worked on UX and UI projects for tech brands, conducting ethnographic interviews and managing projects. Key projects included researching gamified experiences and exploring decision-making among content creators.

Pursued an MBA in Communications Management, focusing on strategic communication, media planning, and brand management. Developed skills in managing communication strategies for various media platforms.

Completed a Bachelor of Arts in Journalism and Mass Communication, gaining insights into media ethics, reporting, and multimedia storytelling. Engaged in various projects that enhanced practical skills in journalism.