Open to opportunities

Santi Rubio

@santirubio

Message

Marketing leader specializing in revenue and demand generation systems for B2B and subscription businesses.

Mexico

Message

What I'm looking for

I’m looking to lead end-to-end revenue and demand generation, partnering with founders and sales to build measurable, scalable marketing systems—using CRM/attribution, automation, and full-funnel optimization to drive pipeline and conversion.

I’m a marketing leader with 7+ years building and scaling revenue- and demand-focused marketing systems for B2B and subscription-driven businesses. I’ve owned end-to-end marketing strategy in founder-led environments, connecting brand positioning and go-to-market to full-funnel demand generation, conversion, and marketing operations.

I design and optimize acquisition funnels, lifecycle marketing, and CRM/attribution infrastructure across paid, organic, and content channels—using analytics, dashboards, and reporting to measure CAC, LTV, CPL, and MRR. I’m an early adopter of AI-driven marketing and automation with HubSpot, Claude Code, and Zapier to streamline workflows and improve funnel efficiency.

Most recently, as the sole marketing leader at Joseph Design Build, I owned brand, demand generation, performance, product marketing, and marketing operations—building the marketing infrastructure (CRM architecture, attribution frameworks, and analytics) and running full-funnel acquisition systems. Previously, I led demand-focused digital campaigns at MPA (FIBRA Macquarie) and directed global B2B creative at Thomson Reuters and BYJU’S, applying performance data and A/B testing to inform creative decisions.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager

Current

Joseph Design Build

Jan 2025 - Present (1 year 6 months)

Sole marketing leader owning end-to-end marketing strategy and execution across brand, demand generation, performance, product marketing, and marketing operations. Built and scaled marketing infrastructure including CRM architecture, attribution frameworks, and full-funnel acquisition systems using HubSpot and marketing automation to improve pipeline visibility and conversion.

Marketing Strategy Demand Generation Revenue Marketing Go To Market Marketing Automation AI Marketing Automation HubSpot Claude Code Zapier CRM Architecture Marketing Analytics Marketing Operations Full Funnel Marketing Lead Routing

Marketing Manager

MPA (FIBRA Macquarie)

Jan 2024 - Jan 2025 (1 year)

Led demand-focused digital campaign strategy and execution across paid and owned channels, optimizing engagement and conversion with performance creative and messaging. Coordinated content production and cross-functional workflows with agencies and internal teams using data-driven insights.

Demand Generation Digital Campaigns Paid Media Performance Creatives Content Production Cross Functional Collaboration Agency Management Marketing Analytics Reporting Conversion Optimization

Senior Marketing Designer

Thomson Reuters

Jan 2023 - Jan 2024 (1 year)

Led creative direction and execution for global B2B marketing campaigns supporting product launches and brand initiatives across digital and print channels. Developed scalable design systems and used performance data, user-behavior insights, and A/B testing results to improve campaign effectiveness.

Creative Direction B2B Marketing Design Systems And Performance Data A B Testing

Senior Graphic Designer

BYJU'S Learning

Jan 2021 - Jan 2023 (2 years)

Led creative execution for performance-driven digital acquisition campaigns supporting global B2B education products. Partnered with marketing and growth teams to translate user insights, campaign data, and testing results into high-performing creative and contributed to scalable creative frameworks for iterative optimization.

Performance Marketing Digital Acquisition Creative Execution Frameworks