Looking for a job

Sanjali Das

@sanjalidas

Message

I build brand narratives, integrated campaigns, and growth strategies for global brands across digital platforms.

India

Message

What I'm looking for

I'm looking to contribute to a global brand in a marketing or brand strategy leadership role, combining creativity with data-driven decision-making.

I've led brand strategy, communications, digital marketing, business development, and partnerships at Bhopal City Update, building scalable systems and strengthening market positioning. Across 9 years, I've worked with 200+ brands in India, the USA, and UAE.

Previously, I shaped positioning, campaigns, SEO, content, and creative direction at Evolv Media, Scalex Media, and Design Drama. My foundation in SaaS and technology content helps me turn complex ideas into persuasive narratives that support engagement, leads, and conversions.

Experience

Work history, roles, and key accomplishments

Current

Head - Brand Strategy, Communication & Business Development

Current

Bhopal City Update

Mar 2026 - Present (6 months)

Led brand strategy, communications, and digital marketing for Bhopal City Update and its associated brands. Managed integrated campaigns, Meta Ads, client relationships, and cross-functional teams to drive growth and execution.

Brand Strategy Communication Skills Digital Marketing Integrated Campaigns Meta Ads Customer Relationship Management Business Development Brand Partnerships Revenue Generation Team Leadership

Brand Manager

Evolv Media

Sep 2025 - Mar 2026 (6 months)

Led brand strategy, positioning, and creative direction for international clients across multiple industries. Independently handled SEO planning, brand messaging, social media direction, content calendars, and campaign ideation, reducing cross-team dependency.

Brand Strategy Brand Positioning Creative Direction SEO Brand Messaging Social Media Strategy Content Calendar Campaign Ideation Content Production Cross Functional Collaboration

Creative Strategist

Scalex Media

Jan 2025 - Sep 2025 (8 months)

Conducted market research, competitor analysis, and consumer behavior analysis to identify trends, gaps, and positioning opportunities. Created and refined brand narratives, value propositions, hooks, and storytelling frameworks to improve engagement and conversion.

Market Research Competitive Analysis Consumer Behavior Analysis Brand Narrative Value Proposition Storytelling Engagement Conversion Rate Optimization Cross Functional Collaboration Stakeholder Management

Content Creative & Communication Strategist

Design Drama

Sep 2024 - Sep 2025 (1 year)

Led integrated content, communication, and creative strategy for brand identity and marketing campaigns. Developed brand narratives, messaging frameworks, and campaign concepts aligned with visual design systems.

Content Strategy Communication Strategy Creative Strategy Brand Identity Brand Narrative Messaging Frameworks Campaign Concepts Visual Design Storytelling Digital Platforms

Copywriter

Element8

Oct 2021 - Aug 2023 (1 year 10 months)

Created website copy, blogs, and marketing collateral across industries. Built strong foundations in persuasive writing, audience psychology, and storytelling.

Copywriting Website Copywriting Blog Writing Marketing Collateral Persuasive Writing Audience Psychology Storytelling

Content Writer

Proweb Technologies

Jun 2019 - Oct 2021 (2 years 4 months)

Authored technical content such as product explanations, solution pages, and educational blogs, bridging the gap between technical teams and end users. Built a strong foundation in information clarity, logical structuring, and persuasive storytelling informed by audience intent and behaviour.

Technical Writer Content Writing Product Explanations Solutions Educational Blogs Information Clarity Logical Structuring Persuasive Storytelling Audience Intent

Content Writer

Social Potato

Oct 2017 - Jun 2019 (1 year 8 months)

Developed clear, structured technical and marketing content including website copy, long-form blogs, and product-led narratives across technology-driven industries. Translated complex technical concepts into user-friendly, persuasive communication, strengthening foundations in audience psychology, clarity of expression, and strategic storytelling.

Content Writing Technical Writer Website Copywriting Long Form Content product narratives Audience Psychology Clear Expression Strategic Storytelling

Content Developer

Batchmaster

Aug 2023 - Present (3 years 1 month)

Created website copy, blogs, and marketing collateral across industries for ERP solutions. Built strong foundations in persuasive writing, audience psychology, and storytelling for SaaS-based products targeting industrial problem statements.