Looking for a job

Luki User

@lukiuser

Message

I build data-driven marketing engines that scale audiences, revenue, retention, and omnichannel growth.

Indonesia

Message

What I'm looking for

I'm looking to lead data-driven growth, performance marketing, creator, and omnichannel initiatives where I can turn audience insights, experimentation, and budget strategy into measurable revenue and retention outcomes.

I've built growth engines across Woodenlink, Noovoleum, INDODAX, Mixue Indonesia, and Sohne Inc, combining full-funnel performance marketing with creator ecosystems, SEO, CRM, and O2O retail activations.

At Noovoleum, I generated IDR 7 billion in revenue through a 4,000% increase in application user acquisition, while reducing CPC by 27% through structured A/B testing. I also led campaigns that delivered 60 million impressions, 50K+ followers, and 780+ qualified leads across 40+ retail and offline activations.

At INDODAX, I led short-form content and community strategy that produced 200M+ organic views and helped scale platform accounts to 10.6M. I also converted Tier-1 KOL collaborations into IDR 300M+ in partnership revenue.

I bring a data-backed approach to channel optimization, budget allocation, creator partnerships, and retention analysis. From 40x ROAS paid campaigns to affiliate programs and technical SEO, I focus on measurable commercial outcomes.

Experience

Work history, roles, and key accomplishments

Current

Social Media & Technical SEO Manager

Current

Woodenlink

Oct 2023 - Present (2 years 11 months)

Formulated and executed comprehensive digital marketing strategies and media mixes, scaling organic followers from 5K to 49K and web traffic by 4,200%. Engineered performance marketing and remarketing funnels, generating IDR 730M+ in quarterly sales and IDR 3B in annual revenue.

Digital Marketing SEO Social Media Performance Marketing Remarketing Consumer Insights