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Dipta Yustitama

@dyustitama

Head of Marketing at PT Digital Mediatama Maxima Tbk, developing EV and retail media programs and strategic partnerships.

Indonesia

Message

At PT Digital Mediatama Maxima Tbk, I develop integrated marketing strategies across brand, digital, social media, partnerships, and content. I work with Sales, Partnerships, and Operations to align customer- and partner-focused programs with commercial objectives across EV and retail media ecosystems.

At Easybook.com, I developed 360° campaigns and strategic partnerships across Indonesia and Southeast Asia. These initiatives contributed to the sale of 1 million+ tickets within one year and approximately 30% year-over-year growth in online ticket sales.

At Asani.co.id, I developed integrated digital acquisition strategies and funnels across the customer journey. I generated approximately 10,000 leads while maintaining a Rp22K CPL, and increased website traffic by approximately 20,000 visits within less than five months.

As Co-Founder & Chief Marketing Officer at Joinan.co.id, I developed brand positioning and go-to-market strategy for a fintech venture, alongside customer acquisition and partnership initiatives. Earlier, at Lime Commerce, I developed digital marketing strategies for approximately 20 client accounts, and at Deli Boga Rasa Group I supported pre-opening initiatives for Segafredo Indonesia and Delifrance Indonesia.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

PT Digital Mediatama Maxima Tbk (DMMX)

Jan 2026 - Present (9 months)

Develops integrated marketing strategies across brand, digital, social media, partnerships, content, and commercial initiatives. Leads market-facing initiatives across EV and retail media ecosystems, collaborating with sales and partnerships to align marketing with commercial objectives.

Integrated Marketing Brand Marketing Digital Marketing Social Media Marketing Partnerships Content Marketing Campaign Management Performance Measurement Vendor Management Stakeholder Management

Marketing & Partnership Manager

Easybook.com

Developed and executed 360° marketing strategies across digital, ATL, BTL, social media, partnerships, promotions, and customer engagement channels. Contributed to the sale of 1 million+ tickets within one year and increased online ticket sales by approximately 30% YoY.

Integrated Marketing Digital Marketing ATL BTL Social Media Marketing Partnerships Promotion Customer Engagement Campaign Management Performance Analysis Localized Marketing KOL Management

Digital Marketing / Account Management

Lime Commerce

Developed integrated digital marketing strategies for approximately 20 client accounts across multiple industries. Managed campaigns across paid media, social media, SEO, content, and digital acquisition, coordinating internal teams and external stakeholders.

Digital Marketing Account Management Paid Media Social Media Marketing SEO Content Marketing Campaign Management Client Coordination Vendor Management Data Analysis

Marketing Lead

Asani.co.id

Developed and executed integrated marketing strategies across digital, content, paid media, SEO/SEM, social media, and lead-generation channels. Increased website traffic by approximately 20,000 visits within less than five months and generated approximately 10,000 leads while maintaining a Rp22K CPL.

Integrated Marketing Digital Marketing Content Marketing Paid Media SEO SEM Social Media Marketing Lead Generation Funnel Optimization Campaign Management Performance Marketing

Project Manager – Pre-Opening Team

Deli Boga Rasa Group

Supported pre-opening marketing and commercial initiatives for international F&B brands entering the Indonesian market. Coordinated cross-functional teams and external stakeholders across pre-opening activities and supported brand activation.

Project Management Pre Opening Marketing Brand Activation Cross functional Coordination Stakeholder Management

Co-Founder & Chief Marketing Officer

Joinan.co.id

Developed brand positioning and go-to-market strategy for a fintech venture. Built customer acquisition initiatives across digital and partnership channels and led marketing planning, campaign execution, and performance tracking.

Brand Positioning Go To Market Strategy Customer Acquisition Digital Marketing Partnerships Campaign Management Performance Monitoring Marketing Strategy