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Tondi Nugraha

@tondinugraha

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Marketing Director and Growth Marketer who builds data-driven systems to turn visitors into customers.

Indonesia

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What I'm looking for

I’m looking to lead growth and marketing systems—combining performance marketing, analytics, and automation—to scale acquisition, retention, and revenue. I thrive in data-driven teams that value continuous optimization.

I’m a Marketing Director and Growth Marketer with over a decade in digital marketing, growing from SEO Specialist to leadership. I’m known for increasing website visitors, getting more leads, and growing user numbers by combining smart analysis with actionable planning.

In my recent roles, I’ve owned growth end-to-end—from social media growth and social listening to sentiment analysis and brand impact tracking. At FunderPro, I also architected AI-powered automation systems to streamline and scale marketing operations across content creation, distribution, and optimization.

I’ve built marketing functions from the ground up and scaled teams across regions. From Smthgood to StyleDoubler, I drove awareness through acquisition to retention using lifecycle automation, KPI monitoring, and performance consistency—while expanding reach through influencer networks and multi-channel growth strategies.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketer

Current

FunderPro

Jan 2026 - Present (6 months)

Owned social media growth and architected AI-powered automation systems to streamline and scale marketing operations. Built end-to-end workflows for content creation, distribution, and social listening using sentiment analysis and brand impact tracking.

Social Media Growth AI Powered Automation Marketing Operations Content Creation Content Distribution Social Listening Sentiment Analysis Performance Optimization Multi channel Marketing

Growth Marketer

StopChurn

Feb 2025 - Dec 2025 (10 months)

Spearheaded the marketing function as the first hire by building brand and growth infrastructure from scratch. Directed website development, established multi-channel social presence, defined brand positioning and guidelines, and executed foundational growth initiatives to support customer acquisition.

Marketing Function Building Website Development Positioning Brand Guidelines Customer Acquisition Growth Initiatives

Growth Director

Smthgood

Dec 2023 - Aug 2024 (8 months)

Led end-to-end growth for the Smthgood platform across awareness, acquisition, retention, and analytics. Managed brand positioning and educational content, implemented lifecycle marketing automation for retention and loyalty, and monitored KPIs to optimize performance.

Growth Strategy Aware User Acquisition Lead Generation Retention Lifecycle Marketing KPIs Positioning Educational Content Analytics

Marketing Director

StyleDoubler

Jun 2021 - Sep 2023 (2 years 3 months)

Led the company’s expansion across Indonesia, Malaysia, the Philippines, and Thailand by building the marketing function from the ground up. Assembled and scaled a 10-person team, expanded an influencer network from 20,000 to 70,000, and drove consistent targeted lead generation.

Team Building Influencer Marketing Influencer Network Growth Lead Generation Market Penetration

Country Growth Lead

Canva

Feb 2018 - Jan 2019 (11 months)

Spearheaded market expansion in Indonesia by executing multi-channel growth strategies across content, performance marketing (Meta and Google Ads), and strategic partnerships. Built and led a local team and drove localized product initiatives based on user insights to increase adoption and market penetration.

Market Expansion Multi channel Marketing Content Strategy Performance Marketing Meta Ads Google Ads Strategic Partnerships User Adoption Market Penetration

VP of Digital Marketing

Urbanindo

Apr 2015 - Jan 2018 (2 years 9 months)

Led a data-driven digital strategy that significantly increased traffic, lead generation, and revenue. Optimized the customer journey using analytics and performance metrics (CPV, CPL, CAC), while overseeing KPI tracking and budget allocation to maximize ROI.