At IKEA - Ingka Group, I took Partner Hub from concept to MVP in three months and grew adoption from 15 to 35 partners in 2026. I own product strategy and execution for a B2B platform serving external service partners across European markets.
I also improved the API Catalog’s internal developer experience, raising CSAT from 56% to 85%. I’m exploring AI-enabled platform opportunities using MCP and LLM-based experiences with Engineering.
At Storyblok, I led and mentored four Product Managers and Product Owners across Onboarding, Partner and Enterprise. Experimentation improved activation by 21%, and the Partner CRM launch reached 92% CSAT.
Earlier, I worked on partner and affiliate products at Magazine Luiza and on travel products and partner integrations at Hurb. At Hurb, I launched the Activities MVP and worked on the Disney Direct Connection integration; UX and conversion improvements increased NPS from 73 to 94 and ticket sales by 17%.
