Seeking a dynamic marketing or onboarding role that leverages my project management expertise to drive growth and engagement.
Victor Cruz
@victorcruz
Results-driven marketing professional with project management expertise.
What I'm looking for
As a seasoned marketing professional with a strong background in project management, I excel at building and maintaining relationships, driving operational efficiency, and optimizing content promotion. With experience in leading cross-functional teams and collaborating with partners, I possess a unique ability to escalate and address issues, ensuring scalability and growth.
My expertise in marketing spans social media, email marketing, and event planning, with a proven track record of increasing platform engagement and driving subscriber acquisition. I am well-versed in utilizing various tools, including Salesforce, Jira, Pardot, and Meltwater, to track progress and analyze campaign performance.
I hold a Bachelor's Degree in Marketing from the University of Massachusetts Boston and have published research on behavioral changes in adolescents. I am certified in Google Project Management and am committed to staying up-to-date with industry trends and best practices.
Experience
Work history, roles, and key accomplishments
Built and maintained relationships with over 60 edX partner accounts, offering operational, technical, and consultative support. Led the onboarding process of new edX partners and trained them on platform tools and best practices.
Marketing Intern
InCrowd, Inc.
Jul 2020 - Jul 2021 (1 year)
Created copy for social media calendars, leveraged Pardot to increase platform engagement, and collaborated with graphic designers to create infographics.
Marketing Intern
Humanyze
May 2020 - Jan 2021 (8 months)
Wrote copy and created scheduling cycles for social media, leveraged Meltwater to lead competitive intelligence research.
Marketing Event Lead
Starry, Inc.
Jun 2019 - Jun 2020 (11 months)
Defined messaging for field marketing events and collateral for Spanish-speaking audiences, supported the planning and lead the execution of subscriber acquisition campaigns.
Education
Degrees, certifications, and relevant coursework
Victor hasn't added their education
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