Open to opportunities

sandra melendez

@sandramelendez

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Digital advertising publicist and community manager specializing in paid media, copywriting, and SEO content.

Zimbabwe

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What I'm looking for

I’m looking for a role where I can keep growing while helping brands expand their digital presence—owning paid media, community growth, SEO-focused content, and clear KPI reporting through fast, strategic execution.

I’m a bilingual publicist and community manager focused on Digital Advertising (Paid Media) and copywriting, with 3 years of experience driving performance through smart content and campaigns.

I manage social media platforms like Facebook, Instagram, TikTok, and LinkedIn—building SEO-oriented content, creative strategies, and video scripts—then tracking results with monthly KPI reports.

In my roles, I’ve run paid advertising campaigns using Meta Ads and Google Ads, conducting competitor and trend research with benchmark and coolhunting to sharpen brand positioning.

I’m proud of results like growing an Instagram community to 17K+ followers with a limited budget, generating nearly 400,000 monthly interactions, and achieving a 26% CTR—while continuously optimizing workflows and improving time management with my team.

Experience

Work history, roles, and key accomplishments

Current

Community Manager & Trafficker

Current

M2C Marketing

Jan 2024 - Present (2 years 5 months)

Managed Meta Ads and Google Ads campaigns for three brands and optimized performance through monthly KPI reporting (reach, engagement, CTR) and ongoing creative/campaign improvements. Grew an Instagram community to 17K+ followers on a limited budget and drove 400+ ticket sales for a major event, also positioning the brand in-event through rapid-response marketing.

Meta Ads Google Ads Paid Media Social Media Management Copywriting KPIs

Community Manager & Trafficker

Bunji Agency

Jan 2023 - Sep 2023 (8 months)

Developed SEO-focused content calendars and tailored digital strategies for multiple brands while running paid advertising on Facebook Ads and Google Ads. Designed a brand strategy from the ground up, reaching nearly 400,000 monthly interactions and increasing Instagram/TikTok/Facebook followers by 200%, with a 26% CTR that supported sales growth in ~3 months.

Facebook Ads Google Ads Paid Media Social Media Management Copywriting