Open to opportunities

Samantha Scott

@samanthascott

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Dynamic marketing manager with expertise in driving revenue growth.

Canada

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What I'm looking for

I am looking for a role that fosters innovation, collaboration, and growth opportunities.

I am an experienced marketing manager with over 10 years in marketing operations, digital strategy, and cross-functional collaboration. My career has been defined by my ability to lead impactful campaigns that drive measurable business results. I am passionate about leveraging technology to enhance customer engagement and streamline operations.

At RainStick Shower, I developed high-impact marketing strategies that significantly increased brand awareness and online revenue. My efforts led to a remarkable 1,300% increase in website traffic and a 30% month-over-month revenue growth. I take pride in my resourcefulness and adaptability, which have been key in optimizing marketing platforms and making data-informed decisions.

As the founder of Peak Social, I focused on delivering exceptional client service and innovative digital strategies for small and medium-sized businesses. I successfully boosted direct-to-consumer revenue from $3K to $28K per month within just 90 days. My commitment to excellence and continuous improvement drives my professional journey.

Experience

Work history, roles, and key accomplishments

Current

Founder & Digital Strategist

Current

Peak Social

Jan 2016 - Nov 2024 (8 years 10 months)

Founded and operated a marketing agency focused on driving growth for small and medium-sized businesses through innovative digital strategies and high-performing campaigns. Achieved significant revenue growth for clients and streamlined operational processes.

Digital Strategy Campaign Management Google Analytics Data Driven Decision Making Revenue Process Optimization Marketing Automation Performance Analysis

Marketing Manager

RainStick Shower

Nov 2023 - Nov 2024 (1 year)

Developed and executed high-impact marketing strategies to position RainStick Shower as a leader in CleanTech, driving brand awareness, audience growth, and online revenue through strategic initiatives and innovative campaigns. Achieved significant increases in website traffic and revenue growth through optimized marketing efforts.

Marketing Strategy Data Analysis Paid Search Email Marketing Campaign Management Brand Awareness Revenue

Marketing Manager

Westwood Fine Cabinetry

Feb 2022 - Apr 2023 (1 year 2 months)

Directed comprehensive marketing strategies to enhance brand presence and streamline operations. Achieved significant increases in social media engagement and secured finalist placements in prestigious awards.

Marketing Strategy Salesforce SEO Customer Engagement

Product Marketing Manager

Bongarde Media

Jan 2019 - Dec 2020 (1 year 11 months)

Developed strategic marketing initiatives to drive lead generation and enhance customer retention. Successfully launched campaigns that significantly improved digital conversion rates and customer engagement.

Lead Generation Customer Retention SEM Email Campaigns Brand Authority Engagement Marketing Strategy

Communication Manager

HT&E Australia

Apr 2017 - Dec 2017 (8 months)

Managed communication strategies to enhance brand messaging and engagement. Developed content that aligned with business objectives and improved audience interaction.

Communication Strategy Content Development Strategic Planning Stakeholder Engagement Performance Analysis Campaign Management

Group Content Marketing Manager

Outdoor & Cycle Concepts

Sep 2015 - Dec 2016 (1 year 3 months)

Led content and marketing strategies across multiple brands, driving revenue growth and brand recognition. Developed inbound marketing strategies that significantly increased revenue and optimized eCommerce performance.

Content Strategy Inbound Marketing Revenue SEO PPC Team Leadership Market Research Campaign Management

Content Manager

RigBag

Jun 2013 - May 2015 (1 year 11 months)

Oversaw content management and strategy to enhance brand visibility and engagement. Developed targeted content that aligned with marketing objectives and improved audience reach.

Content Management Marketing Strategy SEO Performance Metrics Campaign Development