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Salma Nawaz

@salmanawaz

Performance marketer at Xoom Plus running Meta campaigns and optimizing ad performance through audience research, testing, and analytics.

Pakistan

Message

At Xoom Plus, I lead marketing and business operations across content, social media, design, paid media, and HR. I oversee digital strategies and use performance data to guide marketing and business decisions.

Previously, as Digital Marketing Manager at Xoom Plus, I managed Meta ad campaigns, tested ads and landing pages, and analyzed campaign metrics to optimize lead generation. I also worked with creative and development teams on campaigns and user-friendly websites.

At Branding Bytes, I developed customized Facebook ad campaigns for diverse clients. I researched audiences, tested creative, monitored metrics such as CTR and ROI, and shared performance reports and actionable insights.

My work also includes SEO content writing, social media management, and recruitment. I enjoy the optimization process and use data to understand what makes people stop, engage, and click.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing & Business Operations

Current

Xoom Plus

May 2026 - Present (5 months)

• Lead and supervise key departments, including Content Writing, Social Media, Graphic Design, Paid Media and HR
• Manage overall marketing operations to ensure smooth coordination between teams and timely project delivery
• Oversee digital marketing strategies, including Meta Ads, content planning, SEO, social media, and website performance
• Guide teams in developing creative campaigns that impr

Current

Digital Marketing & Media Buying Manager

Current

Branding Bytes

Dec 2020 - Present (5 years 10 months)

• Develop and execute customized Facebook ad campaigns to drive traffic, increase engagement, and boost conversions for diverse clients
• Conduct in-depth audience research and leverage data analytics to identify target demographics and optimize ad performance
• Create compelling ad copy and eye-catching visuals to attract and engage potential customers, enhancing click-through and conversion rate

Digital Marketing Manager

Xoom Plus

Oct 2024 - May 2026 (1 year 7 months)

• Manage Meta Ad campaigns, focusing on budget allocation and bid management for maximum ROI and ROAS.
• Collaborate with content creators, SEO experts, designers, and developers to drive innovative marketing strategies.
• Analyse marketing performance metrics and create reports that guide decisions and optimise lead generation efforts.
• Conduct A/B testing on ads and landing pages to improve eng

Marketing Trainee

Oil & Gas Development Company Ltd.

Dec 2018 - Dec 2019 (1 year)

• B2B correspondence and monthly billing to customers of company (SNGPL and SSGC)
• developing brief on the business collaboration with SNGPL and SSGC
• prepare schedules of business meetings and generate minutes of meetings
• record keeping and proofreading letters of Commercials department
• ensure that the product plans and business schedules are met and cooperate with the auditors in this rega

Marcom and Brands Intern

Pakistan Telecommunication Company Limited

May 2016 - Jul 2016 (2 months)

• create positioning statement of the brand and review ads and brochures
• proofread and modify the web content of website and social media of PTCL
• record keeping and critical analysis of the textual, visual and aural content of the ads
• scripting of the ads for a specific environment in Urdu, English or a combination of both languages
• critically analyze IVRs for Auto-dialers of PTCL to impro

General Banking Intern

Allied Bank Limited

Jul 2009 - Sep 2009 (2 months)

• data entry and record keeping of customer information
• customer handling through phone calls and in person
• organize the vouchers according to predefined format
• account opening in the bank and maintaining the hajj and loan applications
• monitor customer information and follow up with them
• establishing contacts, developing schedules and assignments and coordinating mailing lists