Salika Gautam
@salikagautam
Versatile product and marketing professional with 5+ years of experience.
What I'm looking for
I'm a versatile product and marketing professional with over 5 years of experience in startups, focusing on driving product growth, operations, and strategic marketing. My passion lies in solving problems through thoughtful design and optimizing processes to build scalable, user-focused solutions. I have a proven track record in cross-functional leadership and data-driven decision-making, which has significantly contributed to business growth strategies.
In my current role as an Associate Product Manager, I lead the growth of an insurance agent directory with over 2000 active members. I have successfully increased engagement through targeted user strategies and optimized feature releases by coordinating between Tech, Design, and Marketing teams. My experience as a Product Marketing Analyst and Sr. Digital Marketing Executive has equipped me with the skills to implement effective marketing initiatives and enhance product performance through user behavior analysis.
Experience
Work history, roles, and key accomplishments
Associate Product Manager
Agency Height | Renegade Insurance
Jan 2023 - Present (2 years 5 months)
Led the growth of an insurance agent directory with 2000+ active members, optimizing feature releases and developing engagement strategies to improve user retention. Managed a cross-functional team to drive workflow efficiency and innovation.
Product Marketing Analyst
Agency Height | Renegade Insurance
Jan 2023 - Feb 2023 (1 month)
Spearheaded growth strategies for the insurance agent directory, implementing product marketing initiatives and conducting user behavior analysis to enhance product performance.
Sr. Digital Marketing Executive
Renegade Insurance
Feb 2021 - Feb 2022 (1 year)
Transitioned to the Digital Marketing team, applying insurance domain knowledge for targeted campaigns, focusing on Local SEO, content creation, and social media marketing.
Servicing Associate
Renegade Insurance
Apr 2019 - Feb 2021 (1 year 10 months)
Managed documentation and servicing workflows, designed SOPs to improve efficiency, and helped establish the first service center in India while gaining expertise in AMS and CRMs.
Education
Degrees, certifications, and relevant coursework
Salika hasn't added their education
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