Nama Nyachhyon

Interviewed 25+ stakeholders and audited workflows for an early-stage technology platform, identifying 6+ operational and market gaps used to prioritize the product roadmap. Combined competitive research, Google Analytics data, and Figma journey maps into a leadership brief that helped reduce overlapping development effort by an estimated 12%.

Analyzed 10+ competitor and adjacent brands to build a positioning brief that shaped brand and product priorities for the next planning cycle. Built 8 customer personas from primary and secondary research to identify priority audience segments and inform product decisions.

Redesigned documentation workflows for 200+ active insurance cases, removing bottlenecks and reducing average case processing time by an estimated 20%. Reviewed 50+ case files per month to identify data inconsistencies and fraud indicators; recommendations improved fraud-detection accuracy by 10%.

Designed 5+ onboarding campaigns using behavioral segmentation and HubSpot CRM data, contributing to a 20% improvement in customer satisfaction scores and a 15% reduction in complaints. Partnered with Product, CX, and Sales to align onboarding messaging across customer touchpoints and resolve execution gaps before launch.

Ran 3 end-to-end recruitment campaigns using A/B testing, driving 45% engagement growth and a 25% increase in qualified inquiries.

Pursuing a Master of Science in Management, STEM designated, with expected graduation in May 2026.

Completed a Bachelor of Science in Business Economics in August 2023.

Participated in an exchange program studying Business Administration.