Open to opportunities

Ebha Shrestha

@ebhashrestha

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I drive SaaS and insurtech growth through paid acquisition, SEO, lifecycle marketing, and conversion optimization.

Nepal

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What I'm looking for

I'm looking to lead scalable growth initiatives across paid acquisition, SEO, content, lifecycle marketing, and marketing automation, partnering closely with product, sales, design, and engineering teams.

I've driven growth for Asterdio and Renegade Insurance through paid acquisition, SEO, content, email marketing, and marketing automation. At Renegade Insurance, I increased qualified leads by 80%, reduced CPC by 20%, improved conversion rates by 15%, and generated $3 million in revenue through an email campaign.

At Asterdio, I've built a human resource software marketing website from scratch, grown organic traffic by 35%, increased search impressions from 55K to 155K, and improved a Google Ads landing-page conversion rate to 14%. I work closely with sales, designers, developers, and leadership to turn campaign data into scalable growth systems.

Experience

Work history, roles, and key accomplishments

Growth Lead

Asterdio

May 2025 - Mar 2026 (10 months)

Owned website content strategy and managed social media calendars, building a marketing website for HR software and driving Google Ads landing page conversion to 14%.

Content Strategy SEO Google Ads Social Media Marketing AI Tools ChatGpt Gemini Grok Web Analytics performance reporting

Growth Executive

Asterdio

Oct 2024 - Apr 2025 (6 months)

Executed SEO strategies for marketplace clients, increasing organic traffic by 35%, and led product research for SaaS initiatives. Managed LinkedIn and cold email outreach to improve lead quality.

SEO Keyword Research Product Research Pitch Decks Cold Email Technical SEO Blog Writing

Senior Digital Marketing Executive

Renegade Insurance

Dec 2021 - Sep 2023 (1 year 9 months)

Built and owned integrated performance marketing strategy across Google Ads, Meta Ads, and email marketing, driving an 80% increase in qualified leads and a 20% improvement in marketing ROI.

Google Ads Meta Ads Email Marketing A B Testing Budget Management GA4 performance reporting Lead Generation ROI

Digital Marketing Executive

Renegade Insurance

Nov 2020 - Nov 2021 (1 year)

Planned and published keyword-targeted content, executed email marketing campaigns in SendGrid achieving a 70% policy renewal rate and $3M in revenue, and ran B2B cold email outreach.

SEO Content Marketing Keyword Research Email Marketing Sendgrid Cold Email Audience Segmentation SEM

Digital Marketing Associate

Renegade Insurance

Jan 2020 - Oct 2020 (9 months)

Managed social media platforms for insurance agents, boosting engagement by 40% and account growth by 20%.

Social Media Management Brand Guidelines Engagement Account Growth

Incubation Associate

Daraz

Aug 2018 - Feb 2019 (6 months)

Onboarded 50 new sellers via workshops, contributing to a 30% increase in sellers, and used Salesforce to improve client acquisition rates by 30% and reduce acquisition cycle time by 20%.

Seller Onboarding Workshops Salesforce Client Acquisition Follow Up Systems