Rupak User - Head of Digital Marketing - Golden Ratio Pvt. Ltd. | Himalayas
Rupak UserRU
Open to opportunities

Rupak User

@rupakuser

Seasoned digital marketing professional with expertise in product management.

Nepal

What I'm looking for

I am looking for a role that fosters innovation, encourages collaboration, and offers opportunities for professional growth.

I am a seasoned digital marketing professional with over seven years of experience in digital marketing, product management, and user experience design. My journey has equipped me with a robust skill set in creative development, website operations, and digital campaign management. I pride myself on my ability to collaborate effectively with stakeholders, vendors, and clients to drive impactful marketing strategies.

Throughout my career, I have successfully implemented various digital marketing campaigns, focusing on brand awareness, traffic conversion, and lead generation. My leadership experience includes building and managing teams, training staff in digital marketing strategies, and optimizing marketing budgets through data analysis. I have worked with diverse clients across multiple industries, including automotive, consumer goods, and hospitality, ensuring that their digital presence is both effective and engaging.

Experience

Work history, roles, and key accomplishments

GL
Current

Head of Digital Marketing

Golden Ratio Pvt. Ltd.

Jan 2022 - Present (3 years 5 months)

Leads the Digital Marketing team, developing digital marketing strategies and presentations, and forecasting sales performance trends to increase market segments. Measures ROI and KPIs, prepares budgets, conducts competitive research, and ensures alignment of work with content and media calendars, while also training the media buying team on budget optimization and ROI.

GL

Head of Digital Marketing

Golden Ratio Pvt. Ltd.

Jan 2022 - Present (3 years 5 months)

Leads the Digital Marketing team, developing strategies, forecasting sales, and managing ROI/KPIs. Conducts competitive research, ensures content alignment, and prepares 12-month SEO strategies. Executes paid media campaigns, manages online content, and trains the media buying team on budget optimization and ROI.

BI

Digital Marketing Manager

BATAS Technology Inc.

Jan 2021 - Present (4 years 5 months)

Built a full-fledged digital marketing team and collaborated with media vendors and influencers for product brand awareness campaigns. Implemented standard media designs for brand consistency, trained the team in digital marketing strategy, and implemented digital CRM automation in paid campaigns.

BI

Digital Marketing Manager

BATAS Technology Inc.

Jan 2021 - Present (4 years 5 months)

Built a full-fledged digital marketing team and collaborated with media vendors and influencers for brand awareness. Implemented standard media designs for brand consistency and online reputation management, while training the team in digital marketing strategy. Worked with programming teams to optimize platforms and analyzed leads for budget optimization.

AS

Digital Marketing Assistant

Atom Creative Studios

Jan 2015 - Present (10 years 5 months)

Provided comprehensive digital marketing assistance, driving targeted campaigns and optimizing online presence to enhance brand visibility and engagement for a SaaS project.

AS

Digital Marketing Assistant

Atom Creative Studios

Jan 2015 - Present (10 years 5 months)

Provided comprehensive digital marketing assistance, driving targeted campaigns and optimizing online presence. Enhanced brand visibility and engagement for a SaaS project.

Education

Degrees, certifications, and relevant coursework

NC

Nepal Engineering College

BTECH, Computer

Completed a Bachelor of Technology in Computer, focusing on foundational computer science principles. This program provided a strong technical base for a career in digital marketing and product management.

VH

Vijayapur HSS

+2 Science, Science

Completed the +2 Science program, which laid the groundwork for further technical and scientific studies. This education provided a broad understanding of scientific principles.

EDX.ORG logoED

EDX.ORG

Certificate, Data Analysis

Completed the Foundation of Data Analysis course, gaining essential skills in data interpretation and analytical techniques. This training enhanced abilities in leveraging data for strategic decision-making.

Tech stack

Software and tools used professionally

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