Rupak User
@rupakuser
Seasoned digital marketing professional with expertise in product management.
What I'm looking for
I am a seasoned digital marketing professional with over seven years of experience in digital marketing, product management, and user experience design. My journey has equipped me with a robust skill set in creative development, website operations, and digital campaign management. I pride myself on my ability to collaborate effectively with stakeholders, vendors, and clients to drive impactful marketing strategies.
Throughout my career, I have successfully implemented various digital marketing campaigns, focusing on brand awareness, traffic conversion, and lead generation. My leadership experience includes building and managing teams, training staff in digital marketing strategies, and optimizing marketing budgets through data analysis. I have worked with diverse clients across multiple industries, including automotive, consumer goods, and hospitality, ensuring that their digital presence is both effective and engaging.
Experience
Work history, roles, and key accomplishments
Head of Digital Marketing
Golden Ratio Pvt. Ltd.
Jan 2022 - Present (3 years 5 months)
Leads the Digital Marketing team, developing digital marketing strategies and presentations, and forecasting sales performance trends to increase market segments. Measures ROI and KPIs, prepares budgets, conducts competitive research, and ensures alignment of work with content and media calendars, while also training the media buying team on budget optimization and ROI.
Head of Digital Marketing
Golden Ratio Pvt. Ltd.
Jan 2022 - Present (3 years 5 months)
Leads the Digital Marketing team, developing strategies, forecasting sales, and managing ROI/KPIs. Conducts competitive research, ensures content alignment, and prepares 12-month SEO strategies. Executes paid media campaigns, manages online content, and trains the media buying team on budget optimization and ROI.
Digital Marketing Manager
BATAS Technology Inc.
Jan 2021 - Present (4 years 5 months)
Built a full-fledged digital marketing team and collaborated with media vendors and influencers for product brand awareness campaigns. Implemented standard media designs for brand consistency, trained the team in digital marketing strategy, and implemented digital CRM automation in paid campaigns.
Digital Marketing Manager
BATAS Technology Inc.
Jan 2021 - Present (4 years 5 months)
Built a full-fledged digital marketing team and collaborated with media vendors and influencers for brand awareness. Implemented standard media designs for brand consistency and online reputation management, while training the team in digital marketing strategy. Worked with programming teams to optimize platforms and analyzed leads for budget optimization.
Digital Ads Executive
Phoenix Solutions
Jan 2017 - Present (8 years 5 months)
Built and managed a team for marketing projects and campaigns, creating and distributing collaterals across various media and social platforms. Performed continuous SEO activities, managed social media efforts to improve KPIs, and actively managed website and other online assets, specializing in SaaS digital marketing.
Digital Ads Executive
Phoenix Solutions
Jan 2017 - Present (8 years 5 months)
Built and managed marketing teams, created collateral, and performed continuous SEO activities. Executed SMS/email campaigns, managed social media KPIs, and promoted products/services in the digital space. Specialized in SaaS digital marketing for national government bodies and international clients.
Digital Marketing Officer
Hotel Manaslu
Jan 2016 - Present (9 years 5 months)
Implemented web technology and API, performed SEO on created web pages, and executed various ad campaigns with data collection. Managed social media ad strategy, campaign management, and data analysis, while also implementing CRM for data collection and executing SMS and email marketing.
Digital Marketing Officer
Hotel Manaslu
Jan 2016 - Present (9 years 5 months)
Implemented web technology and API for SEO, executing various ad campaigns and managing social media strategies. Utilized CRM for data collection and executed SMS/email marketing, along with audio/video ads on social platforms.
Digital Marketing Assistant
Atom Creative Studios
Jan 2015 - Present (10 years 5 months)
Provided comprehensive digital marketing assistance, driving targeted campaigns and optimizing online presence to enhance brand visibility and engagement for a SaaS project.
Digital Marketing Assistant
Atom Creative Studios
Jan 2015 - Present (10 years 5 months)
Provided comprehensive digital marketing assistance, driving targeted campaigns and optimizing online presence. Enhanced brand visibility and engagement for a SaaS project.
Education
Degrees, certifications, and relevant coursework
Nepal Engineering College
BTECH, Computer
Completed a Bachelor of Technology in Computer, focusing on foundational computer science principles. This program provided a strong technical base for a career in digital marketing and product management.
Vijayapur HSS
+2 Science, Science
Completed the +2 Science program, which laid the groundwork for further technical and scientific studies. This education provided a broad understanding of scientific principles.
EDX.ORG
Certificate, Data Analysis
Completed the Foundation of Data Analysis course, gaining essential skills in data interpretation and analytical techniques. This training enhanced abilities in leveraging data for strategic decision-making.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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