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@muskanshrestha
Strategic marketing manager with 5+ years of experience.
I am a strategic thinker with over 5 years of hands-on experience in B2B/B2C marketing. My expertise lies in developing and executing data-driven marketing strategies that drive brand awareness, lead generation, and revenue growth. I have a proven track record of managing cross-functional teams and optimizing marketing funnels to achieve high-impact results.
In my current role as a Marketing Manager at a marketing agency, I successfully increased website traffic by 20% in just one month through a comprehensive SEO and content strategy. I spearheaded a PPC campaign that reduced cost-per-lead by 30%, resulting in a 25% increase in qualified sales leads. My ability to refine ad creatives and improve landing pages has led to a 15% improvement in lead-to-sale conversion rates.
Additionally, I developed a content marketing strategy that boosted organic engagement by 40% and launched a marketing automation system that enhanced lead nurturing processes. Leading a team of over five marketers, I focus on executing high-impact campaigns and building strategic partnerships that drive consistent growth and brand authority.
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Work history, roles, and key accomplishments
Marketing Agency Height
Jan 2020 - Present (5 years 10 months)
Increased website traffic by 20% and acquired over 2,000+ leads through data-driven SEO, content, and multi-channel paid advertising strategies, reducing cost-per-lead by 30%. Optimized the marketing funnel, improving lead-to-sale conversion by 15% and increasing organic engagement by 40% through content marketing and automation. Led a team of 5+ marketers, executing high-impact campaigns and buil
Degrees, certifications, and relevant coursework
Bachelors of Business Administration, Marketing
Studied marketing principles and strategies. Focused on B2B/B2C marketing, brand awareness, lead generation, and revenue growth.
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