Open to opportunities

Aayush Subedi

@aayushsubedi

Message

Experienced marketing and project management professional skilled in data-driven strategies.

Nepal

Message

What I'm looking for

I am looking for a role that fosters innovation, encourages collaboration, and offers opportunities for professional growth.

As a marketing and project management professional, I have honed my skills in data-driven decision-making, product marketing, and demand generation. My experience at Daraz Nepal has allowed me to manage multi-country projects and create strategic marketing plans that significantly enhance business operations. I take pride in collaborating with cross-functional teams to achieve business objectives and optimize processes.

Throughout my career, I have successfully designed and implemented marketing strategies that led to substantial increases in order shares and conversion rates. My role as a Senior CRM and Lifecycle Associate involved managing key customer segments and executing targeted messaging that improved customer engagement and loyalty. I am passionate about leveraging data analytics to inform strategic decisions and drive growth.

Experience

Work history, roles, and key accomplishments

Current

Project Management - Product, Subsidy and User Incentive

Current

Daraz Nepal (Alibaba Inc.)

Jul 2024 - Present (1 year 11 months)

Currently managing product and voucher campaigns across four countries, leading to significant increases in order share and conversion rates. Collaborating with cross-functional teams to optimize budgets and enhance customer incentives.

Project Management Data Analysis Marketing Strategy Budget Management Cross Functional Collaboration Vouchers Strategic Planning Financial Forecasting

Senior CRM and Lifecycle Associate

Daraz Nepal (Alibaba Inc.)

Aug 2023 - Jan 2024 (5 months)

Oversaw customer retention strategies for high-value clients, implementing targeted messaging and exclusive campaigns that significantly increased order frequency and customer engagement.

Customer Relationship Management Campaign Management Customer Retention Performance Tracking Automation Email Marketing Push Notifications Analytics

Research Analyst - B2B and B2C ABM Research

Business Brainz / BBN Insight

Jan 2021 - Jan 2023 (2 years)

Conducted in-depth marketing and sales research for multinational companies, utilizing SWOT and PESTEL analyses to provide strategic recommendations and strengthen client relationships.

Market Research SWOT)Client Relationship Management Data Visualization Competitive Intelligence Data Analysis

Loan Processing Specialist

Home Loan Experts

Aug 2020 - Dec 2020 (4 months)

Managed communication and documentation for mortgage processing, ensuring compliance and excellent customer service while facilitating seamless interactions between lenders and borrowers.

Loan Processing Customer Service Documentation Management Communication Skills Compliance Relationship Management Problem Solving Financial Services

Client Relation Executive

Outreach Nepal Pvt. Ltd.

Jul 2019 - Aug 2020 (1 year 1 month)

Successfully managed client relationships and developed marketing strategies, conducting research to tailor creatives and ensure timely project delivery.

Client Management Marketing Strategy Research Project Coordination Communication Trend Analysis Sales Targets Advertising

Education

Degrees, certifications, and relevant coursework

Westcliff University

Master of Business Administration, Finance and Marketing

2021 - 2023

Completed a 2-year MBA dual specialization in Marketing and Finance from Kings College Nepal, an institution affiliated with Westcliff University USA. Developed expertise in strategic planning, financial analysis, market research, sales & marketing, and customer relationship management.

Siam University

Bachelor of Business Administration, Marketing

2015 - 2019

As a BBA student with a marketing specialization at Kathmandu College of Management, I gained hands-on experience through internships with four different companies. Additionally, as an exchange student at Siam University in Thailand, I was able to expand my knowledge of international business and marketing.