Open to opportunities

Sakshi Tiwari

@sakshitiwari1

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Strategic Digital Marketing Executive with 6+ years of experience.

India

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What I'm looking for

I am looking for a dynamic role that fosters creativity and strategic thinking, where I can leverage my digital marketing expertise to drive impactful campaigns and contribute to brand growth.

I am a Strategic Digital Marketing Executive with over 6 years of experience in developing integrated B2B marketing strategies that drive brand growth and audience engagement. My expertise lies in implementing strategic brand communication initiatives across digital channels while ensuring cohesive messaging that resonates with target audiences. I have a proven track record of balancing creative storytelling with data-informed approaches to achieve marketing objectives.

Currently, I serve as a Senior Marketing Executive at Altumind Global, where I spearheaded a full-scale rebranding initiative, positioning the company as a modern, tech-forward brand. I have successfully executed high-impact multi-channel campaigns and managed paid campaigns across platforms like Google, Facebook, and LinkedIn, achieving significant engagement rates. My previous role as a Digital Marketing Specialist at Bista Solutions allowed me to optimize landing pages and manage campaign dashboards, further enhancing my skills in data interpretation and performance-driven marketing.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Executive

Current

Altumind Global

Apr 2024 - Present (1 year 8 months)

Spearheaded a full-scale rebranding initiative, positioning the company as a modern, tech-forward brand across all digital touchpoints. Executed high-impact multi-channel campaigns using CRM insights, segmentation, and analytics to drive targeted engagement.

Strategic Marketing Planning Campaign Management Email Marketing CRM Google Ads Facebook Ads LinkedIn Ads

Content Strategist

Bista Solutions

Feb 2022 - Dec 2023 (1 year 10 months)

Created SEO-optimized product content for ERP and tech solutions (Odoo, RPA, Power BI), aligned with user intent and campaign goals. Designed campaign assets including product guides, gated content, and press releases, contributing to a 10% increase in sales.

Content Strategy SEO Product Messaging Market Trends ERP

Digital Marketing Specialist

Bista Solutions

Feb 2022 - Dec 2023 (1 year 10 months)

Partnered with creative teams to design product guides, infographics, and branded content supporting campaigns across LinkedIn and Facebook. Managed campaign dashboards, tracking KPIs across digital channels to guide performance decisions.

Digital Marketing Content Strategy Campaign Management SEO Landing Page Optimization Competitive Analysis CRM LinkedIn

Content Writer

Vidhya IT

Apr 2018 - Present (7 years 8 months)

Led SEO-driven content strategy for various clients across 200+ web pages and blogs, aligning with business goals to boost visibility and engagement. Developed user manuals and product documentation for ERP companies, translating complex technical features into clear, user-centric content.

Content Strategy Content Writing Documentation Content Blog ERP

Education

Degrees, certifications, and relevant coursework

Indore Indira Business School (IIBS)

PGDM, Marketing and Finance

Completed a Post Graduate Diploma in Marketing and Finance. This program provided a comprehensive understanding of strategic marketing principles and financial management, preparing for a career in business.

Devi Ahilya Vishwa Vidhyalay (DAVV)

Bachelor In Commerce (Honors), Commerce

Obtained a Bachelor of Commerce with Honors, focusing on core business concepts. This degree provided a strong foundation in commercial practices, economics, and business administration.