Sakshi Tiwari

I am a Strategic Digital Marketing Executive with over 6 years of experience in developing integrated B2B marketing strategies that drive brand growth and audience engagement. My expertise lies in implementing strategic brand communication initiatives across digital channels, ensuring cohesive messaging that resonates with target audiences. I have a proven track record of balancing creative storytelling with data-informed approaches to achieve marketing objectives.

Currently, I serve as a Senior Marketing Executive at Altumind Global, where I led full-spectrum digital marketing initiatives aimed at transforming the company’s brand presence and driving demand generation in the AI and IT services space. Spearheaded a complete rebranding project, including website redesign, content restructuring, and digital presence optimization—positioning the brand as a future-ready, AI-aligned IT solutions provider. Effectively aligned cross-functional marketing tasks for the team, ensuring smooth execution across strategy, content, and campaign workflows. Built executive-level GTM (Go-To-Market) decks and competitive intelligence reports that directly influenced product positioning and strategic decision-making at leadership level. Launched and optimized high-performance LinkedIn engagement campaigns, significantly boosting CTR and establishing strong brand visibility from the ground up. Developed multi-stage marketing funnels, created gated resources for lead capture, and ensured the brand was consistently represented across all customer and digital touchpoints. Skilled in strategic thinking, hands-on execution, and cross-functional collaboration, I’m now looking to bring this experience into a B2B service or product-based organization, where I can apply my marketing strategist mindset to drive brand growth through content marketing, social media, and full-funnel marketing strategies in today’s fast-evolving, AI-driven digital ecosystem.