Open to opportunities

Ruchi Jha

@ruchijha

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Marketing and client services leader optimizing CAC and ROAS through data-driven performance marketing.

India

Message

What I'm looking for

I’m looking for a data-driven marketing role where I can own CAC and ROAS outcomes, lead cross-functional teams, and turn performance insights into growth—while partnering with senior stakeholders on strategy, budgets, and full-funnel execution.

I’m an integrated marketing professional with 5+ years across Education, Healthcare, FMCG, B2C, D2C, B2B, NGO, and Government sectors. I run paid, brand, social, and ATL/BTL campaigns end-to-end—from planning and execution to measurement—using campaign data to drive growth.

In my current role as Manager – Client Services at College Dekho, I focus on Customer Acquisition Cost (CAC) control and Return on Ad Spend (ROAS) optimisation. I lead budget planning and performance forecasting across Meta, Google, and LinkedIn, and I use CRM and marketing automation platforms (Meritto, LeadSquared) to track lead flow, analyse user journeys, and improve conversion rates.

At Adhook Media, I scaled client outcomes by managing 18+ accounts and growing portfolio value by 40% through performance optimisation and account expansion. As Senior Manager – Strategy & Growth, I lifted client ROAS by 35%, brought CAC down by 28% with 2–3Cr+ annual media budgets per client, built integrated strategies across performance/brand/social, and led a team of 8–10 across media buying, content, design, SEO, and development.

Experience

Work history, roles, and key accomplishments

Current

Client Services Manager

Current

College Dekho

Sep 2025 - Present (9 months)

Drive performance marketing and client servicing for education-sector accounts with a focus on CAC control and ROAS optimisation. Own client strategy and reporting while coordinating cross-functional execution and using Meritto/LeadSquared CRM data to improve lead flow and conversion.

Client Strategy Performance Marketing CAC And ROAS Optimization Meta Ads Google Ads LinkedIn Ads CRM Marketing Automation Landing Page Optimization

Senior Manager, Strategy & Growth

Adhook Media

Apr 2024 - Sep 2025 (1 year 5 months)

Managed a portfolio of 18+ client accounts and grew overall portfolio value by 40% through performance optimisation and account expansion. Built integrated performance/brand/social strategies that increased client ROAS by 35%, lowered CAC by 28%, and led 360° campaign execution while managing budgets of 2–3Cr+ per client and a team of 8–10.

Integrated Marketing Strategy Account Management ROAS Budget Management Meta Ads Google Ads LinkedIn Ads A B Testing Team Leadership

Client Servicing Manager

Adhook Media

Apr 2023 - Mar 2024 (11 months)

Managed 8–10 client accounts across performance, brand, and social channels, owning execution, budget tracking, lead quality, and KPI monitoring. Led monthly and quarterly stakeholder reviews, identified upsell/cross-sell opportunities to grow accounts by 25%, and supported customer lifetime value improvements.

Client Servicing Campaign Execution KPIs Stakeholder Management Upselling Social Media Strategy Budgeting

Digital Marketing Executive

Adhook Media

Mar 2021 - Mar 2023 (2 years)

Ran and optimised paid campaigns across Meta Ads Manager, Google Ads, and LinkedIn Ads alongside organic social to improve CTR, conversions, and ROAS. Built performance reports, conversion tracking, and ROI dashboards, supported funnel analysis and audience segmentation, and contributed to creative direction and campaign messaging.