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Arshad Deraiya

@arshadderaiya

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I build growth strategies and integrated campaigns for consumer and D2C brands.

India

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What I'm looking for

I'm looking to solve growth challenges for consumer or D2C brands through brand strategy, integrated marketing, acquisition, retention and launch planning, while balancing commercial outcomes with long-term brand building.

I've led marketing strategy for 20+ brands at NexGeno Technology, partnering with founders on business planning, budgets, growth reviews and execution. I helped scale aggregate client media investment from ₹11.9L to ₹17.6L through improved campaign performance.

I solve growth challenges through brand positioning, performance marketing, retention and launch strategy. My work includes generating ₹9–10L in revenue from a ₹70K campaign, delivering a Black Friday campaign with ~9x ROAS, and driving 600+ keywords to Page 1 across India, the US and the UK.

At Oliver Agency on the Unilever Bespoke Team, I managed integrated campaigns for Lakmé, Simple, Love Beauty & Planet, Sunsilk, Indulekha and Kwality Walls. I coordinated strategy, creative, production, influencer and media teams across product launches, seasonal campaigns and brand activations.

Earlier, I executed acquisition and organic-growth campaigns for education and real-estate clients, sold out six dance workshop batches, and grew Instagram to 50K+ followers through audience-led content strategy.

Experience

Work history, roles, and key accomplishments

Marketing Strategy & Client Success Lead

NexGeno Technology

Jul 2024 - May 2026 (1 year 10 months)

Led marketing strategy for 20+ brands, partnering with founders on growth, business planning and brand strategy. Built NexGeno's client delivery function through SOPs, reporting frameworks and team development. Scaled client media investment from ₹11.9L to ₹17.6L, generated ₹10L revenue from a ₹70K campaign, delivered 9x ROAS on Black Friday, and drove 600+ keywords to Page 1 across IND, US and UK

ROI Customer Relationship Management Business Development Team Leadership Pitch Development

Senior Account Manager

OLIVER Agency

Feb 2023 - Jul 2024 (1 year 5 months)

Managed integrated marketing campaigns for Unilever’s leading brands, including Lakmé, Simple, Love Beauty & Planet. Led end-to-end delivery across strategy, creative, production, influencer and media teams, delivering product launches, seasonal campaigns and commercial activations while managing timelines, stakeholders and execution across multiple workstreams.

Brand Management Brand Strategy Product Launch Creative Strategy Customer Relationship Management Team Management Team Leadership Cross Functional Collaboration

Digital Marketing Executive

Runtime Solutions

Sep 2022 - Feb 2023 (5 months)

Executed digital marketing campaigns across education and real estate, driving acquisition and organic growth. Sold out 6 dance workshop batches for TLPTI through integrated Meta and organic campaigns. Scaled Instagram to 50K+ followers through audience-led content strategy, while managing SEO, paid media and social campaigns for clients including Emaar and TLPTI.

SEO Strategy Content Strategy Social Media Marketing Performance Marketing Google Analytics Google Ads Facebook Ads TikTok Advertising Presentation Skills SEMrush Excel Google Search Console Microsoft Clarity

Client Servicing Intern

iProspect

May 2022 - Aug 2022 (3 months)

Supported client servicing and campaign operations for Lodha and AU Small Finance Bank, coordinating with media and performance teams. Monitored Meta spends and pacing, tracked campaign performance and supported reporting. Assisted with PO management, billing, campaign trackers and documentation, while coordinating deliverables to ensure smooth account operations.

Customer Relationship Management Market Research Meta Ads Google Ads Communication Skills Briefing Documents Account Management