Open to opportunities

Chi Le

@chile

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Marketing analytics leader driving measurable growth through data-driven strategy.

United States

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What I'm looking for

I seek a data-driven growth or analytics role where I can build measurement foundations, improve attribution, and deliver actionable insights in a collaborative product- or growth-focused team.

I am a marketing analytics and growth specialist with hands-on experience building analytics foundations, dashboards, and attribution models that drive measurable marketing ROI across digital channels. I have led analytics and measurement for DTC and subscription businesses, partnering closely with growth, product, data, and agency teams to inform GTM and budget decisions.

At Vinamilk I established performance reporting that supported expansion to multiple ecommerce platforms and helped marketing ROI grow 200% in seven months. Previously, I owned analytics and attribution work at Cerebral—supporting hypergrowth and stabilization phases—and led projects that improved marketing mix strategy and enabled HIPAA-compliant analytics capabilities.

I have technical experience with Looker, Tableau, Power BI, SQL, attribution, mobile measurement (AppsFlyer), customer segmentation, ETL collaboration, and data quality; I focus on translating analytics into timely insights, scalable measurement, and actionable recommendations that move business metrics.

Experience

Work history, roles, and key accomplishments

Marketing Analytics Specialist

Vinamilk

Dec 2024 - Jul 2025 (7 months)

Built analytics foundations and performance reporting for DTC marketing, enabling expansion to 5+ ecommerce platforms and growing marketing ROI 200% in 7 months.

Marketing Analytics DTC Marketing Dashboards Customer Segmentation Attribution ROI Optimization Cross Functional Collaboration

Growth Marketing Manager

Cerebral

Sep 2021 - Feb 2024 (2 years 5 months)

Owned analytics and reporting across paid channels through subscription hypergrowth, stabilization and expansion, revamped attribution models and supported HIPAA-compliant marketing analytics.

A B Testing CRM Appsflyer Funnel Analysis HIPAA Cross Functional Partnership

Growth Marketing Analyst

bitFlyer

Aug 2019 - Jun 2021 (1 year 10 months)

Ran growth programs including paid ads, lifecycle and push that increased LTV 500% YoY, led push automation project and reduced CPA by 30% via dashboarding and agency collaboration.

Paid Acquisition Lifecycle Marketing Push Notifications A B Testing Dashboarding Affiliate Marketing CPA Optimization LTV

Ad Operations Analyst

Bamboo

Nov 2018 - Jun 2019 (7 months)

Launched and optimized direct-response ad campaigns across search and social, delivering data-driven recommendations on creative, copy, audiences and budgets for app and e-commerce clients.

Campaign Optimization Creative Testing Audience Targeting Performance Monitoring Reporting