Saim Tahir

Lead end-to-end business development and project execution, from market research and GTM planning to partnership negotiation and launch. Negotiated strategic partnerships contributing nearly 90% growth and refined brand strategy using market and customer data.

Managed over 30 brand accounts, leading digital strategy, creative production, and account growth. Supervised a digital team of 12+ and optimized workflows, reducing turnaround time by 40% and growing account revenue by 25-35%.

Acted as brand custodian for National Foods Ltd, managing 360° digital marketing across strategy, social media, PR, and design. Led a cross-functional team of 8, maintained 95% client retention, and increased engagement by 35%, reach by 60%, and conversions by 45-55%.

Designed and executed social media campaigns across Facebook, Instagram, and YouTube, increasing audience by 80% and qualified leads by 98%. Managed budgets of $20,000+, improving ROAS by 300-400%.

Developed social media strategies for multiple clients, increasing follower growth by 80% and engagement by 60%. Supported client servicing and content creation, coordinating with creative, media, and account teams to execute campaigns on time and within budget.

Completed Google Project Management certificate covering foundations, initiation, and planning.

Completed Google Analytics Fundamentals, Google Ads, and Tag Manager Fundamentals certification.

Completed a certification in Consumer Behavior and Psychology.

Bachelor of Business Administration in Marketing, with relevant coursework in Marketing, Consumer Behavior, Business Strategy, Analytics, and Portfolio Analysis.

Completed CRM/ERP certification for Microsoft Dynamics 365.

Completed The Fundamentals of Digital Marketing certification.