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Saif Eddine ARFAOUISA
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Saif Eddine ARFAOUI

@saifeddinearfaoui

Account Manager at ULYCOM Advertising who supported launches reaching 15% market share and 20% brand awareness.

Tunisia
Message

At ULYCOM Advertising, I was the main point of contact for consumer brands including Schneider, Black & Decker, and Maxwell House. I managed campaign delivery and performance follow-up across a portfolio of eight brands, with 90%+ client satisfaction.

I supported the Maxwell House coffee capsules launch in Tunisia, which reached 15% market share within six months, and planned the Suzuki Swift BVA launch, which increased brand awareness by 20%. I also coordinated with the technical team on the Karcher Tunisia website, contributing to 30% more web traffic in its first three months.

At Talaba Junior, I track sales performance and coordinate teams across functions while evolving the platform’s offers and enrollment funnel. I also work directly with SMEs as a freelance Marketing Manager, managing digital marketing and WordPress projects from scoping through performance optimization.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

IB

Institut Supérieur de Gestion de Bizerte

Bachelor's Degree, Marketing

Bachelor's degree in Marketing from Institut Supérieur de Gestion de Bizerte, completed in 2023.

IS

IE Business School

Marketing Strategy Specialization, Marketing

Completed the Marketing Strategy Specialization from IE Business School.

GO

Google

Google Digital Marketing & E-commerce Specialization, Digital Marketing

Completed the Google Digital Marketing & E-commerce Specialization from Google.

ME

Meta

Meta Social Media Marketing Specialization, Social Media Marketing

Completed the Meta Social Media Marketing Specialization from Meta.

ME

Meta

Advertising with Meta, Advertising

Completed the Advertising with Meta certification from Meta.

ME

Meta

Data Analysis with Spreadsheets and SQL, Data Analysis

Completed the Data Analysis with Spreadsheets and SQL certification from Meta.

GO

Google

Think Outside the Inbox: Email Marketing, Email Marketing

Completed the Think Outside the Inbox: Email Marketing certification from Google.

Tech stack

Software and tools used professionally

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