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Nesrine Dhieb

@nesrinedhieb

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Digital Account Manager at Opus Lab who led a campaign generating 1,015 leads and 278 enrollments.

Tunisia

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At Opus Lab, I managed client accounts and digital projects across Instagram, Facebook, LinkedIn, and TikTok, from planning through delivery. I used campaign KPIs to optimize activity and report performance.

I led the Summer Skills Boost 2025 campaign, which generated 1,015 leads and 278 new student enrollments with a 27% conversion rate. My social media strategies also reached up to 2M views and 43.9K visits.

During my end-of-studies internship at Opus Lab, I conducted a qualitative study with 146 participants on interest in a gamified mobile learning application and analyzed the data with Python. I also created a social media strategy covering audience targeting and content planning.

With Junior Enterprises Global, I wrote social media and newsletter content, designed visuals, and contributed to international projects. I hold a Professional Master's in Customer Relationship Management & Digital Marketing from École Supérieure de Commerce de Tunis (ESCT).

Experience

Work history, roles, and key accomplishments

Digital Account Manager & Social Media Manager

Opus Lab

Jun 2024 - Oct 2026 (2 years 4 months)

Managed client accounts and digital projects across social media platforms, designing multi-platform strategies and coordinating teams. Led the Summer Skills Boost 2025 campaign, generating 1,015 leads with a 27% conversion rate.

Meta Ads Manager Meta Business Suite Google Analytics Social Media Strategy Campaign Management Content Creation Team Coordination KPI Analysis Reporting

Global Officer

Junior Enterprises Global

Dec 2023 - Jan 2025 (1 year 1 month)

Wrote impactful content for social media, emailing and newsletters, and designed visual content. Contributed to international projects and collaborated with multicultural teams across different countries and time zones.

Copywriting Social Media Content Visual Design International Collaboration Communication Skills

Head of Human Resources & Training

Tunisian Youth Marketers

Oct 2023 - May 2024 (7 months)

Managed member recruitment and onboarding, organized training programs, and tracked member progress. Held one-to-one meetings to provide feedback and ensure compliance with internal rules.

Recruitment Onboarding Training Team Management Feedback Compliance

End-of-Studies Internship – Digital Marketing

Opus Lab

Feb 2024 - May 2024 (3 months)

Conducted a qualitative study with 146 participants to assess interest in a gamified mobile learning application. Created a social media strategy from audience targeting to content planning.

Qualitative Research Data Analysis Python Social Media Strategy Content Planning

Digital Marketing Internship

Opus Lab

Jan 2023 - Jan 2024 (1 year)

Created digital content including visuals, articles and social media posts. Contributed to campaign execution on Meta Ads Manager and analyzed performance to improve visibility and engagement.

Content Creation Meta Ads Manager Campaign Execution Performance Analysis Social Media

Marketing & Communication Consultant

Tunisian Youth Marketers

Oct 2022 - Sep 2023 (11 months)

Contributed to marketing and communication strategies for projects and initiatives. Designed social media posts and wrote content to improve brand visibility and engagement.

Marketing Strategy Communication Skills Social Media Content Brand Visibility

Volunteer – Youth & Community Engagement

La Marsa Youth Center

Jan 2017 - Dec 2019 (2 years 11 months)

Actively participated in cultural, sports and community activities. Contributed to youth-oriented initiatives promoting engagement and social participation.

Community Engagement Event Participation Youth Activities