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Rahma Benali

@rahmabenali

Marketing Officer at Relead, managing 10+ campaigns across 5+ client accounts and optimizing performance with audience insights.

Tunisia

Message

At Relead, I develop and execute marketing strategy across digital and offline channels. I manage campaigns across client accounts, analyze performance, and use marketing KPIs to guide optimization.

Earlier at Relead, I conducted interviews to understand advertisers’ adoption of its advertising solution and turned customer feedback into business recommendations. At TBSJuniorEnterprise, I led the Communications Department and coordinated social media, branding, and visual communication.

Experience

Work history, roles, and key accomplishments

Current

Marketing Officer

Current

Relead

Aug 2025 - Present (1 year 1 month)

Develop and execute the company's marketing strategy across digital and offline channels. Manage over 10 advertising campaigns across 5+ client accounts, monitoring performance and optimizing for results.

Marketing Strategy Digital Marketing Campaign Management Paid Advertising Social Media Performance Analysis Customer Relationship Management Meta Business Suite

Marketing Intern

Relead

Jan 2025 - Jul 2025 (6 months)

Conducted qualitative market research to investigate factors influencing advertisers' adoption of the company's advertising solution. Developed decision-support frameworks and sales support materials.

Market Research Qualitative Research Data Analysis Social Media Management Content Creation MAXQDA Sphinx

Communications Manager

TBS Junior Enterprise

Aug 2024 - Jun 2025 (10 months)

Led the Communications Department and coordinated a multidisciplinary team responsible for social media, branding, and visual communication. Developed and implemented communication strategies to strengthen the organization's visibility.

Team Leadership Communication Strategy Social Media Management Branding Content Creation visual communication

Community Manager and Design

Relead

Mar 2024 - Dec 2024 (9 months)

Assisted in managing the company's social media platforms through content creation and scheduling. Designed visual content and marketing materials to support digital communication initiatives.

Social Media Management Content Creation Graphic Design Photoshop Adobe Illustrator Canva Figma Capcut