Sadida Aruni

What happens to a brilliant strategy when the people expected to deliver it aren't ready? In my experience, most transformations don't fail on the plan. They fail on people. That's why my career is built on bridging people and strategy.
For eight years at Telkom Indonesia, I worked on both sides of that bridge: designing how talent learns and grows, then shaping digital business and AI strategy for one of Asia's largest telcos.
I learned the people side early. As a psychology student, I co-founded a mental-health startup that reached hundreds of thousands of people, not because the technology was clever, but because we got the human side right. That lesson has followed me from startup to enterprise.
At Telkom Corporate University, I designed the learning that brought new talent into the company. Across seven graduate onboarding cohorts of up to 300 people each, my 70:20:10 learning design became the company's blueprint for other programmes. I also designed leadership programmes for state-owned enterprises and ran the graduate internship programme end to end.
Then I crossed to the strategy side. I managed the performance of Telkom's digital subsidiaries, from corporate venture capital to digital platforms, and contributed to the company's enterprise AI Masterplan alongside external consultants.
What I bring sits where these worlds meet: a psychologist's understanding of how people learn and change; a strategist's grounding in digital business and innovation from the University of Edinburgh Business School (MSc, Distinction); the problem-solving discipline of consulting, sharpened through McKinsey's Consulting Leadership Development Program and change management at the University of Oxford; and a builder's instinct for new ideas, deepened through creativity in business at the University of Cambridge.
It matters more now than ever. AI is changing what organisations need from their people faster than most can adapt. I want to help close that gap by designing the learning, leadership and change that turn digital and AI strategy into real capability.
I'm based in Barcelona, work-authorised in Spain, and open to talent development, organisational transformation and digital strategy roles in international teams.