Sachin Sharma
@sachinsharma14
I build high-performing programmatic campaigns for global brands across European markets.
IndiaWhat I'm looking for
At ICP (Reckitt), I manage programmatic media strategy for Nordic and DACH markets across brands including Finish, Vanish, Sagrotan, Veet, and Durex. I activate campaigns through DV360, TTD, Amazon Ads, Google Ads, social channels, and European retail networks, using bidding, targeting, and asset refinements that drove a 40% CTR increase.
Previously, I led programmatic work for Lululemon, Reckitt, and The Coca-Cola Company at Publicis Groupe and GroupM, including Coca-Cola, Coke Zero, Fanta, and Sprite campaigns that achieved a 56% average CTR increase. I turn campaign, web, and platform data into clear recommendations while improving media efficiency, CPA, ROAS, viewability, and attention outcomes.
Experience
Work history, roles, and key accomplishments
Associate Digital Media Manager – Programmatic Advertising
ICP (Reckitt)
Jul 2025 - Present (1 year 1 month)
Manage comprehensive media strategy and deployment for Nordic and DACH markets, overseeing key Reckitt brands. Execute multi-platform media activations and orchestrate e-commerce media planning across European retail networks.
Education
Degrees, certifications, and relevant coursework
University of Delhi
Professional Course, Digital Marketing
Completed a Digital Marketing Professional Course at the University of Delhi, Hansraj College.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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