Daniel Raj

I’m a Paid Media & Ad Tech professional with 3+ years of experience at Cognizant, specializing in performance growth through Google Ads, DV360, and Meta Ads. I uncover complex business needs, build scalable advertising frameworks, and deliver measurable improvements in ROAS, CTR, and conversions.

In my current role as a Senior Programmatic Executive, I manage end-to-end DV360 campaign structures for Display, Video, and YouTube across US and European clients. I run RTB campaigns with advanced bidding strategies, manage Programmatic Guaranteed and Private Marketplace deals, and implement Floodlight tags, tracking pixels, and conversion events to ensure accurate measurement and attribution.

I thrive in cross-functional, fast-moving environments, partnering with stakeholders to translate data into clear business narratives. I continuously optimize through audience targeting (including remarketing), A/B testing, and brand-safety controls like viewability thresholds and fraud detection, while producing regular performance reports and actionable recommendations.