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Sachin Madival

@sachinmadival

Campaign Manager at Verse Innovation managing direct and programmatic campaigns, supply and demand accounts, and IVT monitoring.

India

Message

At Verse Innovation Pvt Ltd, I manage direct and programmatic campaigns from onboarding through execution, optimization, reporting, troubleshooting, and invoicing. I also manage supply and demand accounts and work on PG deal campaigns.

I monitor campaign performance and use Pixalate reports to identify invalid traffic (IVT), while reviewing Sellers.json and Ads.txt for supply-chain transparency. I also run API checks for daily discrepancies and highlight issues to partners.

Previously, I managed campaign monetization at Theorem Pvt Ltd and supported publisher accounts at HCL Technologies(Google). My earlier work included digital marketing at Cientific Pvt Ltd and lead-generation strategy at Omics International.

Experience

Work history, roles, and key accomplishments

Current

Campaign Manager

Current

Verse Innovation Pvt Ltd

Aug 2022 - Present (4 years 3 months)

Managed end-to-end campaign management including onboarding, execution, optimization, reporting, troubleshooting, and invoicing. Handled supply and demand account management, PG deals, and monitored campaign performance to meet KPIs.

Google Ad Manager Campaign Management IVT Pixalate Supply And Demand Planning Reporting Troubleshooting Invoicing

Campaign Manager

Theorem Pvt Ltd

Jul 2021 - Aug 2022 (1 year 1 month)

Managed end-to-end campaign monetization, booking, optimization, and performance reporting. Analyzed media plans and ran daily delivery reports to troubleshoot under-delivery and optimize campaigns.

Campaign Management Optimization Reporting IAS Viewability Brand Safety

Publisher Support Analyst

HCL Technologies

Nov 2019 - Jul 2021 (1 year 8 months)

Worked with multiple publisher accounts to resolve issues and improve ad performance. Handled tickets related to line item underdelivery, coverage, malvertising, low viewability, and ad unit troubleshooting.

Ad Exchange Troubleshooting Viewability Malvertising Ad Units Core Values

Digital Marketing Associate

Cientific Pvt Ltd

Feb 2019 - Nov 2019 (9 months)

Managed social media quality posting and ensured brand consistency. Led a team for global promotions using email and social media marketing, and conducted creative checks and test campaigns.

Social Media Marketing Email Marketing Team Leadership Creative Checks Test Campaigns

Program Coordinator

Omics International

Aug 2017 - Feb 2019 (1 year 6 months)

Developed strategies for lead generation and target completions. Maintained brand quality for event attendees and headed webpage customization for content assurance.

Lead Generation Strategy Brand Management Website Customization