saanchi maheshwari

SM

Looking for a job

saanchi maheshwari

@saanchimaheshwari

Lead BI Analyst at Chegg Inc. who improved campaign ROI by 10% with attribution-based marketing dashboards.

At Chegg Inc., I developed attribution-based marketing ROI dashboards that supported budget realignment and improved campaign ROI by 10%. I also led a team of four analysts and helped standardize KPI definitions across Finance and Analytics.

I migrated ETL/ELT pipelines and Tableau dashboards from Amazon Redshift to Databricks Lakehouse, achieving 2.5x faster query performance. My work spans BI and analytics across education technology, insurance, telecom, retail, and pharmacy, including forecasting, customer segmentation, and AI proof of concepts.

Experience

Work history, roles, and key accomplishments

CI

Lead BI Analyst

Apr 2022 - Oct 2025 (3 years 6 months)

Led BI initiatives, managed a team of analysts, and developed dashboards and data quality tools to improve reporting accuracy and support strategic decisions.

Power BI Tableau SQL Databricks Amazon Redshift ETL ELT Data Quality RAG AI Agents N8n VAPI Pinecone MCP Cursor

CI

Senior BI Analyst

May 2019 - Mar 2022 (2 years 10 months)

Developed BI solutions and dashboards, including marketing ROI and customer funnel reporting, to optimize business performance.

Tableau Power BI SQL Marketing Analytics Funnel Analysis Data Visualization

EA

Senior Product Analyst

Easypolicy.com

Apr 2018 - May 2019 (1 year 1 month)

Analyzed business needs and developed dashboards for product performance, lead funnel, and A/B testing to improve conversion and product-match accuracy.

Tableau Google Analytics A B Testing SQL Product Analytics Funnel Analysis

CT

Marketing Business Analyst

CenturyLink Technologies

Feb 2015 - Mar 2018 (3 years 1 month)

Developed churn dashboards, performed market basket analysis, and identified upsell opportunities to drive incremental revenue.

Power BI SQL Oracle Salesforce Churn Analysis Basket Analysis Apriori Algorithm

CL

Senior Business Analyst

Capillary Technologies Pvt. Ltd.

Feb 2013 - Oct 2013 (8 months)

Led retail performance analytics and designed RFM segmentation to guide personalized campaigns and quantify marketing efficiency.

RFM Analysis Customer Segmentation Cross Selling Sales Analytics ROI Reporting

MS

Senior Business Analyst

Mu Sigma Business Solutions

Mar 2011 - Oct 2012 (1 year 7 months)

Performed churn analysis and sales forecasting using SAS, and developed store performance scorecards with Tableau dashboards.

SAS Logistic Regression Forecasting Tableau Data Analysis

Education

Degrees, certifications, and relevant coursework

GM

Great Lakes Institute of Management

Post Graduate Diploma, Big Data & Machine Learning

Grade: A+

Post Graduate Diploma in Big Data & Machine Learning with grade A+.

MS

Mody Institute of Technology and Science

Bachelor of Technology, Computer Science & Engineering

Grade: 7.11

Bachelor of Technology in Computer Science & Engineering with a grade of 7.11.

Tech stack

Software and tools used professionally

Amazon Redshift

Tableau

SAS

Oracle

Gmail

Google Analytics

Confluence

SQL

Pinecone

N8N

Model Context Protocol (MCP)

Retrieval-Augmented Generation (RAG)

Power BI

Claude

Availability

Looking for a job

Location

India

Authorized to work in

Salary expectations

3479k+ INR

Social media

Job categories

Business Intelligence Analyst Product Analyst Marketing Analyst Senior Business Analyst

Skills

Business Intelligence Analytics Leadership Self Service BI Executive Reporting Analytics roadmaps Stakeholder Management Adoption Analytics KPI Governance Data Governance Data Quality Management Data Validation Data Reliability Alert Thresholding Dashboard Development Data Visualization

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